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Reading: Twitter Replaces ‘Favourites’ With ‘Likes’
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B&T > Media > Twitter Replaces ‘Favourites’ With ‘Likes’
Media

Twitter Replaces ‘Favourites’ With ‘Likes’

Staff Writers
Published on: 4th November 2015 at 8:50 AM
Staff Writers
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Twitter has switched up the star icon to ‘favourite’ tweets, with a heart-shaped icon to ‘like’ them instead.

On the official Twitter blog, product manager Akarshan Kumar said the platform was changing the function to ‘like’ as a ‘favourite’ “could be confused, especially to newcomers”.

“You might like a lot of things, but not everything can be your favourite,” he wrote.

“The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/P8h2UFRqsk pic.twitter.com/IjBvHb8yJd

— Twitter Australia (@TwitterAU) November 3, 2015

Kumar said users enjoyed using hearts on live-streaming platform Periscope.

AdWeek however questioned whether the move is a copy-cat scheme with Facebook and its well-known ‘likes’, suggesting it was tongue with some tongue-in-cheek humour.

Though AdWeek writer Christopher Heine did note it’s not uncommon for social media platforms to copy one another.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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