Twitter Australia Releases 2022 Trends Report – Three Billion Tweets & Three Big Movements

Twitter Australia Releases 2022 Trends Report – Three Billion Tweets & Three Big Movements

Twitter has revealed the biggest trends they are seeing on Twitter Australia. These trends have been reviewed, analysed and added to the Twitter Trends report. Below, you’ll find more info on the report and a highlight of some of the standout stats. Read the report HERE.

About the 2022 Twitter Trends Report

There are hundreds of millions of Tweets sent on Twitter every day. When you look closely at the conversation, it’s more than memes and jokes; Tweets signal how people are thinking, feeling, behaving and they give us a sense of direction for where culture is heading. But, hundreds of millions of Tweets per day is a lot to sort through, so we’ve done the hard work.

The 2022 Twitter Trends report analysed billions of Tweets from 2019 – 2021 and found the three biggest movements floating to the top of conversation. From finance and gaming to social inequalities, the talk on Twitter reveals where the world is going.

Here are some of the highlights:

Voices Powering Change: Listening and learning from everyone

  • Australians are talking more and more about how we can create an equal Australia for everyone. Today, we see the growing community of voices talking openly about social issues and raising awareness about marginalised communities. These conversations have intensified more recently, they’re becoming nuanced and the intersectionality of the issues has been put at the forefront.
  • Key stats:
    • We saw a 58 per cent  increase of LGBTQIA+ conversations and content. Apart from that, we saw a 39 per cent increase in conversations around First Nations. A lot of these conversations are focused on information boosting. This includes societal/community issues, politics or crowd-funding/support for individuals.
    • There’s also a strong and growing community of advocates with a collective vision to create a safer world for women, and who are vocal about the need for structural change to achieve gender equality (+23 per cent).
    • Emerging trend: We are seeing the conversations around identity becoming more and more nuanced, with Aussies looking to understand about how intersections of gender, sexual orientation, ethnicity, and other facets of identity, impact people’s experiences and perspectives.

 Next-Level Gaming: Communities changing the game

  • Gaming conversations have found a place at the heart of Twitter. It’s where players, esports leagues, publishers, media, streamers, fans, and commentators come to connect and to talk about all the latest in gaming. With Australia levelling up its gaming industry – from hosting major expos, like PAX and Aust, to introducing a workers union for game development – gaming conversations will only continue to grow on Twitter.
  • Key stats:
    • Conversations on gaming have increased 93 per cent YoY.
    • We have noticed big volumes of conversation across the gaming communities on Twitter are around the metaverse (+8,181 per cent) and AR (+12 per cent). We are seeing these conversations expand to metaverse technologies including avatars, NFTs, and VR.
    • Emerging trend: With the emergence of cryptocurrencies and play-to-earn games, the possibilities of decentralised gaming will be a growing topic of conversation among content creators and others in the gaming industry. This includes conversations around TreeVerse, crypto gaming and cloud gaming.

Speaking of Money: Conversations worth investing in

  • Money matters used to be closely held secrets of the few. But these days, a new crowd’s getting in on the finance action — and having fun. Communities of experts and everyday people are joining forces, freely sharing knowledge about finances and investments for all to see. Conversations about money have evolved, with more and more people having access to information and tapping into decentralised finance (hello, cryptocurrencies!).
  • Key stats:
    • The DeFi conversations are wide and growing across Digital Currency (+101 per cent), Blockchain (+108 per cent), and Bitcoin (+172 per cent)
    • Emerging trend: We’re seeing from our data a rise in conversations around the lesser known crypto exchanges such as Bitpay, Bistamp and Dash. And with the growing concerns around security and the environmental impact of digital assets, the debate between hot wallet and cold storage is sure to gain traction. We know that Aussies on Twitter are passionate about these issues and will drive these conversations to the top of the timeline.



Please login with linkedin to comment

Twitter

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]