Twitch Experiments With Mid-Roll Ads, Promising More Revenue For Creators

Twitch Experiments With Mid-Roll Ads, Promising More Revenue For Creators
SHARE
THIS



Twitch has announced it is experimenting with a new ad format, with mid-roll ads starting to appear on the platform.

Twitch currently serves pre-roll ads, which are triggered by Twitch, as opposed to the creator.

Although creators have previously delivered mid-roll ads, this marks the first time Twitch has delivered these ads.

“Beginning in September, as part of an ad experiment, some viewers may begin to notice that they are receiving ads during streams that others in a channel aren’t receiving,” Twitch said in a statement.

“Creators will be paid for every one of these ads that run, just like they’re paid for pre-rolls and ad breaks that they run. And, we’ve enabled Picture-by-Picture in all channel categories, so viewers can enjoy an uninterrupted ad-viewing experience.”

The experiment is only targetting “a small portion of viewers”.

Like other mid-roll ads on Twitch, subscribers won’t see these ads, nor will Turbo users.

Twitch users have started to share these ads on social media.

While these mid-roll ads mark a new opportunity for creators to monetise their content, Twitch will be extra cautious in avoiding viewer disruption.

Twitch already informs viewers in advance of when an advert is coming to ensure the disruption is minimal.

As part of the experiment, Twitch is seeking feedback on the initiative from its community via its User Voice platform.

Already, 4,874 viewers have voted to remove these mid-roll ads.

 

Please login with linkedin to comment

Twitch

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]