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Reading: TV Ratings (30/01/2025): “We Friend-Zoned Each Other” – Bride & Groom Get MAFS Shock Of Their Life
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B&T > Media > TV Ratings (30/01/2025): “We Friend-Zoned Each Other” – Bride & Groom Get MAFS Shock Of Their Life
Media

TV Ratings (30/01/2025): “We Friend-Zoned Each Other” – Bride & Groom Get MAFS Shock Of Their Life

Aimee Edwards
Published on: 31st January 2025 at 12:00 PM
Aimee Edwards
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2 Min Read
Credit - Nine
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Rhi and Jeff got the shock of their lives on Married at First Sight last night when they realised—midway through their wedding—that they’d already dated!

As Rhi walked down the aisle, the pair locked eyes in stunned recognition, setting off a wave of gasps and giggles from their guests.

“Oh my God,” Rhi blurted out with a nervous laugh, while Jeff looked equally rattled. The murmurs quickly spread through the crowd, with one of Rhi’s bridesmaids whispering, “Rhi used to see him,” only to be met with a blunt, “Shut up.”

Meanwhile, Jeff’s groomsmen were equally entertained, with one casually dropping, “They’ve slept together a few times,” before another chimed in, “At least he’s not a dud!”

Despite the bombshell reunion, Rhi and Jeff took the surprise in their stride, turning their vows into more of a comedy routine than a heartfelt declaration of love.

Reflecting on their past, she explained, “We dated last year—it kind of just fizzled, we both just went our separate ways,” but added they’d remained mates, even running a half marathon together. Jeff backed her up, sharing, “We met in Melbourne through mutual friends… we both sort of decided we were better off being single. I guess we friend-zoned each other.”

While things seem to be off to a good, albeit awkward start for the couple, the drama in the coming weeks is bound to do the numbers for Nine. Last night’s episode raked in a total TV national reach of 2,407,000 and an average of 1,426,000.

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TAGGED: Married At First Sight, Nine
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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