French pay TV channel Canal+ has unveiled a clever new ad campaign featuring characters from some of its flagship programs to launch its new offering.
The big budget commercial, titled ‘The Kitchen’, was created on behalf of Canal+ by French agency BETC, and plays on the analogy that just like in a restaurant kitchen, only the best ingredients make great TV.
According to Television Business International, Canal+ marketing director Guillaume Boutin said the commercial perfectly illustrates the way in which the channel creates for its subscribers “a unique offering based above all on quality, to be consumed as a family or in a personalised way, live or à lacarte on all screens”.
Further evidence that The Simpsons is the cultural icon of our times comes a riotous segment on British quiz show Tipping Point on Monday. The show’s host, Ben Shepherd, was left stunned when not one but two contestants managed to confuse Homer Simpson with the ancient Greek poet, Homer, who died around 750BC and wrote […]
B&T went one-on-one with Tony Marlow, chief marketing officer at Integral Ad Science, to get his thoughts on what brands should be focusing on this holiday shopping season, and what marketers should be wary of… The start of the holiday shopping season is coinciding with the end of lockdown. Do you expect to see that […]
Global media platform Teads has announced a new partnership with publisher Future Plc across Australia, the US, the UK and Canada to deliver video and display its flagship inRead advertising technology. The partnership will enable Future Plc’s 240-plus titles including TechRadar, Marie Claire and Cycling News to leverage Teads’ array of monetisation solutions. The exclusivity […]
The Works has snared award-winning creative Iggy Rodriguez (left in main photo) to help continue to expand and diversify the agency’s creative work. Appointed as creative partner and reporting directly to founder/creative partner Damian Pincus (right), Rodriguez will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton and […]
BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]
SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]
Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]