It was touted as the “most important budget since World War II” and with that sort of hype you’d have reckoned the treasurer, Josh Frydenberg’s performance last night would’ve commanded a healthy TV audience.
Well, some 518,000 interested Australians tuned in to the ABC’s coverage last night, although far more chose The Block (894,000) over at Nine. (All numbers are OzTAM metro.)
ABC’s post-budget analysis Budget 2020: An ABC News Special pulled 388,000.
Nine easily won the night with 32.2 per cent of all the eyeballs (across all channels). Seven post 24.5 per cent and the ABC (17.3 per cent) just pipped 10 (17 per cent) for third. SBS mustered a neat nine.
In the battle of the news bulletins, Seven did 995,000, Nine’s had 888,000 and the ABC’s 7pm outing pulled 714,000. 10 News First had 332,000 and ACA did 803,000.
Over at 10, The Project pulled 470,000 and Prince William: A Planet For Us All did 311,000.
Nine’s Halifax-Retribution had 577,000 and Hot Seat did 469,000.
For Seven, Home And Away had 579,000, The Chase did 525,000 and America’s Got Talent pulled 283,000.
SBS snuck into the top 20 shows of the night, Every Family Has A Secret pulling 277,000.
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
The Australian media, marketing and creative industry generated over $31.2m in social impact value to support children and young people at risk in FY20. The numbers are reported by UnLtd, our industry’s social purpose organisation, who have today released their annual industry impact report. Despite a challenging year for everyone, FY20 saw the total value […]
Lifeblood has joined forces with six Aussie artists, launching a new campaign featuring limited-edition artist-designed bandages in a bid to boost blood and plasma donations over the coming weeks. The integrated campaign, True Colours, will be rolled out nationally over six weeks, encompassing digital, social, OOH, radio, PR, and media partnerships. Donors across the country […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]
oOh!media is using its extensive data expertise to showcase Movember’s 2020 campaign, which aims to raise funds and awareness for mental health and suicide prevention, as well as prostate and testicular cancer. The multi-format campaign is running across billboards, street furniture, retail, venue and office assets. Aiming to change the face of men’s health, it […]
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]