Honda is a Force for Nature in new campaign by TRP
The spot follows a man unleashing a powerful force on his backyard, with Honda’s battery powered equipment in hand. With the snap of Honda’s powerful new 36V battery, he summons a wind that can move heaven and earth.
“As the market for battery powered lawn and garden products expands, Honda’s new 36V battery range is perfectly positioned to offer consumers an unbeatable mix of high spec and affordable pricing.” said Cameron Cuthill, head of brand integration at Honda Australia. “The range includes a brand-new blower, hedge trimmer, line trimmer, 2Ah battery, standard charger and much anticipated chainsaw for future release”.
“When it comes to battery performance in lawn and garden products, there is one thing on everyone’s mind: power. And Honda’s new battery range isn’t just powerful, it’s a force for nature. This campaign shows Honda’s new battery range as a superpower, letting you control anything in your backyard,” said Kyle Ross, head of strategy at TRP.
The campaign launches nationally from November across Finecast, online video, display and social media.
Credits
Client: Honda
Cameron Cuthill: Head of Brand Integration
Glyn Griffiths: Advertising and Events Manager
Tiffani Smith: Marketing Coordinator
Creative Agency: TRP
Ian Ross: Managing Director
Kyle Ross: Head of Strategy
Prue Cumming: Account Director
Margaret Hooper: Producer
Tom Markovich: Head of Creative
John Fazio: Senior Copywriter
Aaron Lipson: Senior Art Director
Production Company: Good Oil
Director: Isaac Bell
Producer: Nick Kelly
Executive Producer: Andrew Mclean / Simon Thomas
D.O.P: Crighton Bone
Editor: Luka Turjak
Post Production: Stu Bedford
Production Design: Ben Witter
Sound: Liquid Studios
Media Agency: Wavemaker
