B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Translator App Spoofs Love Island In One Of The Better April Fool’s Pranks
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Translator App Spoofs Love Island In One Of The Better April Fool’s Pranks
Campaigns

Translator App Spoofs Love Island In One Of The Better April Fool’s Pranks

Staff Writers
Published on: 31st March 2023 at 10:21 AM
Staff Writers
Share
1 Min Read
SHARE

There are two guarantees come the 1st of April – brands jumping on the April Fool’s bandwagon and, most, if not all, their joke campaigns being truly dreadful.

So it’s hats off to language app Duolingo who’ve just posted its ‘prank’ April 1 campaign that surprisingly doesn’t stink.

The spot parodies the ubiquitous Love Island/dating show premise where, in this instance, it’s a house full of attractive singles, none of whom speak the same language.

Contestants are challenged to do daily language lessons or face the consequences of a merciless Duolingo Owl who is knocking off contestants one-by-one.

So authentic is the spot, some people are actually calling for the idea to be made into a real dating show.

However, a Duolingo spokesperson confirmed the TVC was “not a real show”.

Get set to get pranked below:

 

 

 

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Australian Greek Community Outraged Over “Disappointing & Insensitive” Kia Tasman Ad
03/07/2025
DoubleVerify and IAS launch Attention Measurement For Social Media
03/07/2025
Showpo CEO Jane Lu Stars In New Campaign For Copilot+ PCs, Via Microsoft Australia & Giant Squid
03/07/2025
Why Brands Lose Attention By Trying Too Hard To Get It
03/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?