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Reading: Translator App Spoofs Love Island In One Of The Better April Fool’s Pranks
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B&T > Campaigns > Translator App Spoofs Love Island In One Of The Better April Fool’s Pranks
Campaigns

Translator App Spoofs Love Island In One Of The Better April Fool’s Pranks

Staff Writers
Published on: 31st March 2023 at 10:21 AM
Staff Writers
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There are two guarantees come the 1st of April – brands jumping on the April Fool’s bandwagon and, most, if not all, their joke campaigns being truly dreadful.

So it’s hats off to language app Duolingo who’ve just posted its ‘prank’ April 1 campaign that surprisingly doesn’t stink.

The spot parodies the ubiquitous Love Island/dating show premise where, in this instance, it’s a house full of attractive singles, none of whom speak the same language.

Contestants are challenged to do daily language lessons or face the consequences of a merciless Duolingo Owl who is knocking off contestants one-by-one.

So authentic is the spot, some people are actually calling for the idea to be made into a real dating show.

However, a Duolingo spokesperson confirmed the TVC was “not a real show”.

Get set to get pranked below:

 

 

 

 

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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