hipages, Australia’s go-to app and website for finding and hiring trusted tradies, has today announced the release of a new creative campaign by VCCP Sydney.

The ‘Tradie Choir’ is a celebration of what makes Australian tradies unique and diverse. The TVC, set to debut this Sunday, 23 October, features a host of tradies singing a tune that offers home improvement solutions to Australians.

The light-hearted scenes display a clear need for qualified tradie help around the home. From plumbing to electrical problems, landscaping to renovating and tiling to plastering, the hipages Tradie Choir displays the breadth of challenges that Australian tradies solve everyday.

Tracy Richardson, CMO of hipages, says “At the heart of our new brand campaign is the celebration of Australian tradies. Tradies are central to everything we do and so it was natural to place them at the centre of our communications. It’s a salute to their everyday great work.”

“The creative idea behind the TV ad is to take viewers on a journey of diversity and scale. Diversity from the breadth of problems Australians face when renovating their homes, right through to the diversity of expertise, gender and age of our brilliant tradies.”

Known for their creative work on Fitness First, ING and Ancestry, VCCP Sydney won the account for hipages’ creative in July earlier this year.

David Kennedy-Cosgrove, Managing Partner VCCP Sydney, wanted to highlight the unique personalities of hipages tradies. “From their legendary humour, to their diversity, and their can-do attitude, hipages is saluting the great Australian tradie. We’re pleased to be working with such a dynamic team to help introduce hipages to wider Australia.”