Tradie Site Hipages Launches New Singing Tradie Ad From VCCP

Tradie Site Hipages Launches New Singing Tradie Ad From VCCP

hipages, Australia’s go-to app and website for finding and hiring trusted tradies, has today announced the release of a new creative campaign by VCCP Sydney.

The ‘Tradie Choir’ is a celebration of what makes Australian tradies unique and diverse. The TVC, set to debut this Sunday, 23 October, features a host of tradies singing a tune that offers home improvement solutions to Australians.


The light-hearted scenes display a clear need for qualified tradie help around the home. From plumbing to electrical problems, landscaping to renovating and tiling to plastering, the hipages Tradie Choir displays the breadth of challenges that Australian tradies solve everyday.

Tracy Richardson, CMO of hipages, says “At the heart of our new brand campaign is the celebration of Australian tradies. Tradies are central to everything we do and so it was natural to place them at the centre of our communications. It’s a salute to their everyday great work.”

“The creative idea behind the TV ad is to take viewers on a journey of diversity and scale. Diversity from the breadth of problems Australians face when renovating their homes, right through to the diversity of expertise, gender and age of our brilliant tradies.”

Known for their creative work on Fitness First, ING and Ancestry, VCCP Sydney won the account for hipages’ creative in July earlier this year.

David Kennedy-Cosgrove, Managing Partner VCCP Sydney, wanted to highlight the unique personalities of hipages tradies. “From their legendary humour, to their diversity, and their can-do attitude, hipages is saluting the great Australian tradie. We’re pleased to be working with such a dynamic team to help introduce hipages to wider Australia.”

 




Please login with linkedin to comment

credit savvy OgilvyChange

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]