B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • AI
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Saatchi & Saatchi Unveils Epic New Landcruiser 300 Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Saatchi & Saatchi Unveils Epic New Landcruiser 300 Campaign
Campaigns

Saatchi & Saatchi Unveils Epic New Landcruiser 300 Campaign

Staff Writers
Published on: 31st January 2022 at 11:28 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Toyota has teamed with Saatchi & Saatchi in its latest campaign to launch the LandCruiser 300, which showcases how the LC300 doesn’t just take you anywhere in Australia, it also gets you home with comfort and ease.

The integrated campaign celebrates both the legendary LandCruiser and the legion of drivers who traverse all parts of Australia in their trusty 4WD.

The ‘This LandCruiser drives us home’ campaign platform features an anthem embodying the many stories, experiences and adventures that take place throughout Australia.

https://www.youtube.com/watch?v=SuYuWyWxjUw


Along with highlighting the all-new range, the campaign shines a spotlight on the LandCruiser’s Australian heritage, including the important role the care has played in exploring, and helping to build, the country.

The campaign is set to roll out across broadcast, digital, OOH, print, CRM, sponsorships, radio and in-store.

“This campaign represents the very essence of what LandCruiser stands for and I couldn’t be prouder of the team involved for bringing this to life in such an entertaining way,” said vice president, national sales, marketing and franchise operations, Toyota Australia, Sean Hanley.

Senior manager, brand management and communications, Toyota Australia, Andrew Wearing, said, “What better way to honour and celebrate our diverse drivers, who have made LandCruiser a 4WD legend, than with their very own anthem. An anthem that encourages them to get out there in their LandCruiser again.

“We wanted something that, like the LC, would bring a smile to our drivers’ faces and be sung by all ages, throughout the ages.”

Executive creative director, Saatchi & Saatchi Australia, Simon Bagnasco, added, “This campaign was driven by a simple truth. Lots of vehicles can get you to the most remote and beautiful parts of our country, but there’s only one we know that will always get us back home.”

Campaign Credits
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial and Brand: Jeremie Smith
Senior Commercial Communications Coordinator: Kirsten Wood
Senior Commercial Communications Coordinator: Brooke Butkiewicz

Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Senior Digital Producer: Danny Marston
Creative Director: Lee Sunter
Senior Creatives: Phil Harkness & Jack Wall
Executive Producer: Lucy Trengove & Michael Demosthenous
Senior Integrated Producer: Holly De Roy
Design Production Director: Kim Avetta
Head of Design: Tod Duke-Yonge
Head of Design (Melb): Matt Alpass
Studio Director: Dan Meyers
Senior Studio: Ashley New
Chief Client Officer: Ben Court
Chief Strategic Officer: Alex Speakman
Group Account Director: Damiano Di Pietro
Planning Director: Joe Heath
Senior Account Director: Kenyon Marais
Senior Account Manager: Jessie Roper
Account Executive: Alex Karanicolas

Production Company: MOFA
Executive Producer: Llew Griffiths
Director: Nick Kelly
Producer: Allison Lockwood
BTS: Hayden Somerville
DOP: Jeremy Rouse
Casting: Citizen Jane
Casting Director: Natalie Jane Harvie

Post Production: ALT VFX
Head of VFX: Andrew Hellen
Post Supervisor: Ant Newton
Executive Producer (Melb): Eyvonne Carfora

Editing: ARC Edit
Editor: Johanna Scott
Senior Producer: Freya Maddock
Colourist: Trish Cahill

Sound House: Song Zu
Musical Director: Ramesh Sathiah
Composer: Nathan Cavaleri
Original song lyrics: Saatchi & Saatchi
Sound Engineer: Simon Kane
General Manager/ EP: Katrina Aquilia

Photography: Louis&Co
Photographer: Ian Butterworth
Executive Producer: Louis Molines
Producer: Camilla Carey
Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Saatchi & Saatchi, Toyota
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
Daniel McConochie.
Alliance Outdoor Promotes Daniel McConochie To Chief Revenue Officer
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?