Toyota Launches The New GR86 Via Saatchi & Saatchi And Publicis Communications Australia

Toyota Launches The New GR86 Via Saatchi & Saatchi And Publicis Communications Australia

To introduce the all new GR86, Toyota Australia has teamed up with Saatchi & Saatchi Australia and Publicis Communications Australia to launch a new integrated campaign.

To demonstrate how the GR86 is brilliantly out of its league and designed to excite, the campaign showcases the performance of the all-new GR86 with the help of Harry Bates, Australian Rally Champion and Linh Dang, Drift Specialist.

It also reveals how the GR86 thrives on contradictions: it’s a performance car that’s also fun to drive at low speeds and it’s affordable while also looking great.

The campaign is set to roll out across key channels including broadcast, digital and in-store.

Toyota Australia CMO Vin Naidoo said: “Since the Toyota 86 launched in 2012, it’s held a special place in the hearts of performance car enthusiasts, not only in Australia but across the globe. The all-new GR86 builds on this heritage with wholesale improvements that take its motorsport roots to new levels, making it more than worthy of a TOYOTA GAZOO Racing badge. We can’t wait for owners to experience the thrill and excitement of the GR86.”

Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, added: “We knew the GR86 was going to be a great vehicle. We didn’t realise how great until we saw Harry Bates behind the wheel.”

Campaign Credits:Client: Toyota Motor Corporation AustraliaSenior Manager – Brand Management & Communications: Andrew WearingManager, Communications – Passenger & Aftersales: Taruna AguruSenior Communications Specialist: Ben CasagrandeCommunications Coordinator: Grace CheahCreative Agencies: Saatchi & Saatchi and Publicis Communications  Head of Creativity: Simon BagnascoExecutive Creative Director: Simon BrockCreative Director: Lee Sunter & Thomas McMullanArt Director: Simon O’NeilCopywriter: Phoebe JoinerExecutive Producer & Head of TV + Content: Michael DemosthenousSenior Integrated Producer: Holly De RoyCreative: Jaewoo ParkChief Client Officer: Ben CourtSnr. Business Director: Zoe KyprosSnr. Business Manager: Lauren SoteloBusiness Manager: Elina NassifMedia: Spark FoundryProduction Company: MOFA Productions  Executive Producer: Llew GriffithsDirector: Maddy KingProducer: Jane SmithDirector of Photography: Dan ArdilleyPost Production: Arc EditAudio Post Production: Bang Bang Studios




Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]