B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Toyota Launches The New GR86 Via Saatchi & Saatchi And Publicis Communications Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Toyota Launches The New GR86 Via Saatchi & Saatchi And Publicis Communications Australia
Campaigns

Toyota Launches The New GR86 Via Saatchi & Saatchi And Publicis Communications Australia

Staff Writers
Published on: 7th October 2022 at 10:08 AM
Staff Writers
Share
3 Min Read
SHARE

To introduce the all new GR86, Toyota Australia has teamed up with Saatchi & Saatchi Australia and Publicis Communications Australia to launch a new integrated campaign.

To demonstrate how the GR86 is brilliantly out of its league and designed to excite, the campaign showcases the performance of the all-new GR86 with the help of Harry Bates, Australian Rally Champion and Linh Dang, Drift Specialist.

It also reveals how the GR86 thrives on contradictions: it’s a performance car that’s also fun to drive at low speeds and it’s affordable while also looking great.

The campaign is set to roll out across key channels including broadcast, digital and in-store.

Toyota Australia CMO Vin Naidoo said: “Since the Toyota 86 launched in 2012, it’s held a special place in the hearts of performance car enthusiasts, not only in Australia but across the globe. The all-new GR86 builds on this heritage with wholesale improvements that take its motorsport roots to new levels, making it more than worthy of a TOYOTA GAZOO Racing badge. We can’t wait for owners to experience the thrill and excitement of the GR86.”

Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, added: “We knew the GR86 was going to be a great vehicle. We didn’t realise how great until we saw Harry Bates behind the wheel.”

Campaign Credits:
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Passenger & Aftersales: Taruna Aguru
Senior Communications Specialist: Ben Casagrande
Communications Coordinator: Grace Cheah

Creative Agencies: Saatchi & Saatchi and Publicis Communications  
Head of Creativity: Simon Bagnasco
Executive Creative Director: Simon Brock
Creative Director: Lee Sunter & Thomas McMullan
Art Director: Simon O’Neil
Copywriter: Phoebe Joiner
Executive Producer & Head of TV + Content: Michael Demosthenous
Senior Integrated Producer: Holly De Roy
Creative: Jaewoo Park
Chief Client Officer: Ben Court
Snr. Business Director: Zoe Kypros
Snr. Business Manager: Lauren Sotelo
Business Manager: Elina Nassif

Media: Spark Foundry

Production Company: MOFA Productions  
Executive Producer: Llew Griffiths
Director: Maddy King
Producer: Jane Smith
Director of Photography: Dan Ardilley

Post Production: Arc Edit

Audio Post Production: Bang Bang Studios

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Publicis Communications ANZ, Saatchi & Saatchi Australia, Toyota Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Yang Han.
StackAdapt Launches AI-Powered Assistant ‘Ivy’ For Data-Driven Decisions
10/07/2025
TV Ratings (09/07/2025): NSW Blues Loss Proves A Winning Formula As Origin Game Three Smashes Records
10/07/2025
"Hammy" from sportsbet.
Sportsbet Kicks Off Same Game Multi Campaign
10/07/2025
Prime Video Celebrates The Biggest Book-to-Stream Hits With Prime Book Club LIVE
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?