Toyota Australia has launched its new LandCruiser Prado with another iteration of its ‘This LandCruiser Drives Us Home’ campaign via Saatchi & Saatchi.
With seven decades of LandCruiser’s off-road heritage and signature Toyota quality blended seamlessly with the modern utility and appointments of a luxury SUV, the All-New LandCruiser Prado is poised to be the most sought-after generation yet.
Vin Naidoo, CMO at Toyota Australia, said, “Evident in its design and serious off-roading capabilities, Toyota went back to its roots to seek inspiration from the qualities that have made the LandCruiser such an iconic nameplate and delivered on the essence of that history.”
The integrated campaign pays homage to the LandCruiser legacy and the adventurous spirit of Australian drivers who explore every corner of this vast country. It highlights how the All-New LandCruiser Prado is the ultimate companion for these journeys, delivering unmatched capability, comfort, and reliability.
The campaign will roll out across broadcast, online video, digital, print, CRM, sponsorships, social and in-store.
Mandie van der Merwe, CCO, Saatchi & Saatchi Australia, added, “With this campaign, we set out to capture the spirit of generations of Australians who rely on their LandCruiser to be there for every moment that matters, whether they’re tackling the toughest terrains or simply heading home to loved ones. The LandCruiser isn’t just a vehicle—it’s a constant companion in life’s biggest and smallest journeys.”
Campaign Credits:
Client: Toyota Motor Corporation Australia
Senior Manager, Marketing Operations: Andrew Wearing, Anthony Nobile
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Specialist – Commercial Vehicles: Kellie Burmeister, Brooke Butkiewicz
Brand Specialist – Commercial Vehicles: Abbey Harrington
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officers: Dave Bowman, Mandie van der Merwe, Avish Gordhan
Creative Director: Piero Ruzzene
Creative: Robert Bamford, Ben de Klerk
National Director of Production: Michael Demosthenous
Senior Integrated Producer: Tamara Kennon
Chief Client Officer: Ben Court
Executive Strategy Director: Joe Heath
Group Business Director: Zoe Kypros
Senior Business Director: Melanie Bunn
Business Manager: Jen Weston
Business Executive: Miles Donnellan
Media: Spark Foundry Australia
Production Company: MOFA
Director: Nick Kelley
Executive Producer: Llew Griffiths
Producer: Niko Aulich
DOP: Shelly Farthing-Dawe
Casting: Citizen Cane Casting
Post Production: ARC
Editor: Johanna Scott
Colourist: Matt Fez
VFX Producer: Winnie O’Niel
VFX Artist: Eugene Richards
Audio: Massive Music
Composition: Nathan Cavaleri
Audio Post: Ramesh Sathiah, Simon Kane
Executive Producer: Katrina Aquilia
Stills Production Company: Prodigious Australia
Producer: Lucy Burne
Photographer: Janyon Boshoff
