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Reading: Tourism Tasmania & BMF Unveil Latest Iteration Of Its “Come Down For Air” Campaign
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B&T > Campaigns > Tourism Tasmania & BMF Unveil Latest Iteration Of Its “Come Down For Air” Campaign
Campaigns

Tourism Tasmania & BMF Unveil Latest Iteration Of Its “Come Down For Air” Campaign

Elliott Holohan
Published on: 29th November 2022 at 9:55 AM
Elliott Holohan
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Tourism Tasmania has launched a new campaign to remind Aussies to actually have a holiday when they’re on holiday in Tasmania this summer.

Created by BMF, the campaign forms part of Tourism Tasmania’s long-standing brand platform “Come Down for Air” which initially launched in 2019.

Brought to life through a series of TV, cinema, social, audio, OOH, print, and display executions, the campaign highlights the intensity of how it feels to be both geographically and culturally remote from the modern mainland life during the Tasmanian summer.

https://www.youtube.com/watch?v=fP3X8i7tamI&feature=youtu.be

John Fitzgerald, CEO, Tourism Tasmania said: “After a period of COVID lockdowns and interrupted travel, the constraints of modern-day life feel even tighter than they did before, with our lives revolving around an endless drive to do and achieve. We are inviting Aussies to come and experience a holiday where it’s okay to do nothing, or everything, without any judgement. To take a break from the stressors of everyday life, and to experience the little moments of mindfulness and joy in Tassie, whatever that looks like for you.”

David Fraser, creative director, BMF, added: “A decent nap, or a moment to ponder, is an elusive thing. And the way many of us mainlanders wear ‘busy’ as a badge of honour doesn’t help. Inviting people to Tassie to do a whole lot less this summer felt like a compelling antidote to this endless drive, and it’s a lovely spot to have a few cheese dreams.”

CREDIT LIST:

 Creative Agency: BMF

 Chief Creative Officer: Alex Derwin

Creative Director: David Fraser

Associate Creative Directors: Casey Schweikert & Rees Steel

Copywriter: Michael Dawson

Head of Art & Design: Lincoln Grice

Designer: Matty Hughes

Chief Strategy Officer: Christina Aventi

Group Planning Director: Thomasine Burnap

CEO: Stephen McArdle

General Manager: Richard Woods & Aisling Colley

Group Account Director: Edward Hughes

Account Director: Claire Emery

Account Executive: Jac Hasler

Project Manager: Amy Kokotas

TV Producer: Esta Lau

Integrated Producer: Basir Salleh

Retoucher: Angus Whalan

Content Producer: Holly Whiteley

Editor: Al Moore

Digital Lead: Sam Elliott

Digital Developer: King Tan

Production Director: Karen Liddle

Finished Artist: Catarina Durado

Finished Artist: Stacey Harrad Chantler

Finished Artist: Holly Jones

PR: Abigail Dawson & Elliott Holohan

Production: 

Director: Christopher Riggert

TV Production Company: Finch

Finch Managing Director: Corey Esse

Finch Executive Producer: Loren Bradley

Finch Production Producer: Catherine Anderson

DOP: Sam Chiplin

Editor: Johanna Scott

Sound Production: Rumble Studios

Photographer: Lilli Waters

Production Company: Sam I Am

Executive Producer: Rich Cole

Videographer: Rob Harrison

Client: Tourism Tasmania

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TAGGED: BMF, Tourism Australia
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