Tourism Tasmania And BMF Team Up To Invite Aussies To Embrace The Off Season

Tourism Tasmania And BMF Team Up To Invite Aussies To Embrace The Off Season

    In the newest edition of BMF’s recurring Off Season campaign for Tourism Tasmania, they recommend Australians visit the southern state to refuel their souls this winter.

    The campaign, shot entirely in black and white by artist and photojournalist Stephen Dupont, captures the unique ways Tasmanians embrace the winter season – from the fiery celebrations of the solstice to the bracing cold of an icy plunge.

    Tourism Tasmania’s ‘Off Season’ aims to redefine how Australians see winter, asking Aussies to embrace the weird and wonderful nature of Tasmania in the colder months.

    Creative director at BMF David Fraser said: “To celebrate the delightful off-ness of Tasmania, we sought to create a campaign that captures Tassie’s creative ‘Off Season’ spirit at its best. Because in the darkest depths of Australian Winter, the island state comes alive.”

    Have a look at the campaign videos below:


    Creative Agency: BMF

    Chief Creative Officer: Alex Derwin

    Creative Director: David Fraser

    Associate Creative Director: Casey Schweikert / Rees Steel

    Creative Team: Robert Boddington / Jack Robertson

    Head of Art & Design: Lincoln Grice

    Design Director: Fiona McLeod

    Chief Strategy Officer: Christina Aventi

    Planning Director: Thomasine Burnap

    Chief Executive Officer: Stephen McArdle

    General Manager: Richard Woods & Aisling Colley

    Group Account Director: Edward Hughes

    Senior Account Manager: Claire Emery

    Account Executive: Connor McMurdo

    Director / Photographer: Stephen Dupont

    Production Company: The Kitchen Creative

    Executive Producer: Zabrina Wong

    Photographers: Jesse Hunniford & Rémi Chauvin

    Producer: Grace Quinn

    Stills Grade: Shayne Pearce

    Post Production: Bantam Productions

    Integrated Producer: Holly Whiteley

    Edit & Online: Al Moore

    Grade: White Chocolate

    Sound Production: Rumble

    Art Buyer: Basir Salleh

    Production Director: Karen Liddle

    Finished Artist: Catarina Duardo

    Creative Services Director: Clare Yardley

    Retoucher: Angus Whalan

    PR: Abigail Dawson & Elliott Holohan


    Digital Creative Agency: Clemenger BBDO

    Media Agency: Starcom

    Website Implementation Partner: Orchard


    Client: Tourism Tasmania

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