Tourism Fiji & The Hallway Declare “Fiji’s Open, Mate!”

Tourism Fiji & The Hallway Declare “Fiji’s Open, Mate!”

After months of being stuck at home and unable to travel overseas, Tourism Fiji has launched a campaign encouraging Aussies to pack their bags, proclaiming ‘Fiji’s open, mate!’

The Hallway has been Tourism Fiji’s media agency since 2018, but this is the first significant creative assignment the full-service independent agency has developed for the country’s tourism organisation.

The campaign features diehard Fiji-phile ‘Steve’ who, during lockdown, has turned his home into a Fiji-fied tropical paradise. Delighted to hear that Fiji has reopened to holiday travellers, he can’t wait to jump on a plane.

The story plays out across a number of formats, from a 30-second spot through to a batch of six-second bumpers following Steve and his family’s excited rush to get to their favourite tropical paradise.

Rob Thompson, regional director for Australia at Tourism Fiji, said: “We’re thrilled to be welcoming Aussies back to our beautiful country.

“The ‘Fiji’s Open’ campaign from The Hallway is a great platform to announce that our borders are open. It’s got cut-through and taps into the fact that, after 2020 and ’21, Aussies are looking for a paradise escape.”

Simon Lee, executive creative director and partner at The Hallway, was unavailable for comment, with his voicemail message simply stating: “Fiji’s open, mate!”

CREDITS

Client: Tourism Fiji

Chief marketing officer: Emma Campbell

Regional director, Australia: Rob Thompson

Creative agency: The Hallway

Production company: Goodoil

Director: Dave Wood

Producer: Lee Thomson

Executive producer: Sam Long

Sound production: Uncanny Valley

Editor: Stuart Morley

DP: Lachlan Milne

Media agency: The Hallway




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]