Tourism Australia Reminds International Travellers What’s Waiting For Them With Incredible ‘8D’ Videos

Tourism Australia Reminds International Travellers What’s Waiting For Them With Incredible ‘8D’ Videos
SHARE
THIS



Tourism Australia has unveiled a series of videos to transport viewers from around the world into the heart of some of the country’s most breathtaking destinations and keep them dreaming of all of the experiences awaiting them when they are able to travel to Australia again.

Harnessing innovative ‘8D’ audio technology, the six videos take viewers on a sensory journey, immersing them in the unique sights, sounds and textures of iconic destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree.

8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. It is the first time a tourism body has utilised this technology for a video series.

The videos have each been themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions, and showcase the visual diversity and vibrancy found in Australia, and provide inspiration for future holiday plans.

 

The videos are part of Tourism Australia’s renewed international content marketing program to drive traffic and engagement to its digital channels.

They are supported by a series of articles on Australia.com providing information on the experiences and destinations to give further inspiration for travellers considering where they might holiday in the future.

Tourism Australia managing director Phillipa Harrison said the videos would give travellers around the world a taste of what it’s like to experience Australia firsthand, but from the comfort of their homes.

“Many people have had to put their travel plans on hold this year, but reassuringly, the demand for Australian holiday experiences hasn’t waned, with many still dreaming about travelling here in the future,” she said.

“Although the current border restrictions mean that international travellers can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again.

Australia is such unique and diverse destination and this collection of new videos captures the unique colours, sights and sounds of some of our most spectacular landscapes – giving people a real sense of being there in the moment.

Tourism Australia chief marketing officer Susan Coghill added: “Now more than ever, it is important as destination marketers to remind our target travellers of the kinds of experiences that make Australia such a desirable place to visit once travel resumes.

“Whilst it is certainly trying times for so many people across the globe, we know that people will be seeking a mental break from the immediate crisis.

“Bringing them moments of creativity and inspiration with rich and engaging content, featuring our incredible tourism experiences during these difficult times, not only helps to build goodwill, but also earns a space for Australia in the hearts and minds of consumers.”

“Our 8D videos are about keeping Australia top of mind when people can’t travel here so that we are at the top of their travel bucket list of places to visit in the future.”

Please login with linkedin to comment

8D audio 8D videos Australia Australia in 8D destination marketing Phillipa Harrison Susan Coghill Tourism Australia Travel marketing

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]