TorchMedia has secured the rights to sell all internal and external media on the Sydney Light Rail Network.

The network transports more than 7.5 million commuters annually to the Sydney CBD from the Inner West via Pyrmont, Glebe and Leichhardt. Sydney Light Rail is central to the delivery of transport to major events in Sydney’s Darling Harbour, including New Year’s Eve and Vivid Sydney, as well as being an integral part of the daily commute for thousands of students and professionals every day.

The Sydney Light Rail Network has been in the media spotlight of late, after the announcement of future construction of the 12km CBD and South East Light Rail, which will be completed in 2019. The new line will run services between Circular Quay, the CBD, major event venues at Moore Park and the South East’s major residential and education precincts.

The Sydney Light Rail Network is an important addition to TorchMedia’s existing Eastern Seaboard transit offering. TorchMedia pioneered the external train advertising in Australia, and have the exclusive external rights to Sydney, Melbourne and Brisbane rail.

“TorchMedia entered into the Transit arena over three years ago with a clear mandate to develop our mainstream out-of-home assets. The addition of the Sydney Light Rail Network to the TorchMedia portfolio is a logical step and we’re excited by the exposure it will offer advertisers to the hard to reach Inner Western Suburbs,” said Kirsty Dollisson, general manager of TorchMedia.

TorchMedia’s external train media formats in Sydney, Melbourne and Brisbane will be part of the Outdoor Media Association’s 2015 MOVE (Measurement of Outdoor Visibility and Exposure) Data release for the first time, providing media agencies with transparency when it comes to the visibility and potential reach of external train advertising.