TorchMedia Now Point Of Call For Sydney Light Rail After Securing Media Rights

TorchMedia Now Point Of Call For Sydney Light Rail After Securing Media Rights

TorchMedia has secured the rights to sell all internal and external media on the Sydney Light Rail Network.

The network transports more than 7.5 million commuters annually to the Sydney CBD from the Inner West via Pyrmont, Glebe and Leichhardt. Sydney Light Rail is central to the delivery of transport to major events in Sydney’s Darling Harbour, including New Year’s Eve and Vivid Sydney, as well as being an integral part of the daily commute for thousands of students and professionals every day.

The Sydney Light Rail Network has been in the media spotlight of late, after the announcement of future construction of the 12km CBD and South East Light Rail, which will be completed in 2019. The new line will run services between Circular Quay, the CBD, major event venues at Moore Park and the South East’s major residential and education precincts.

The Sydney Light Rail Network is an important addition to TorchMedia’s existing Eastern Seaboard transit offering. TorchMedia pioneered the external train advertising in Australia, and have the exclusive external rights to Sydney, Melbourne and Brisbane rail.

“TorchMedia entered into the Transit arena over three years ago with a clear mandate to develop our mainstream out-of-home assets. The addition of the Sydney Light Rail Network to the TorchMedia portfolio is a logical step and we’re excited by the exposure it will offer advertisers to the hard to reach Inner Western Suburbs,” said Kirsty Dollisson, general manager of TorchMedia.

TorchMedia’s external train media formats in Sydney, Melbourne and Brisbane will be part of the Outdoor Media Association’s 2015 MOVE (Measurement of Outdoor Visibility and Exposure) Data release for the first time, providing media agencies with transparency when it comes to the visibility and potential reach of external train advertising.




Please login with linkedin to comment

Customer Journey Guy Dobson PR campaigns

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]