TorchMedia Retains Queensland Rail’s External Advertising Contract

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TorchMedia has confirmed it has re-signed its contract with Queensland Rail for external advertising for another five years.

Since commencing work with Queensland Rail in 2012, the relationship between TorchMedia and Queensland Rail has gone from strength to strength, with significant growth in client trials of the format, as well as innovations in printing and install making for streamlined campaigns.

TorchMedia managing director Kirsty Dollisson said renewing the contract is a testament to how hard the team has worked not just on the tender process, but on making rail advertising viable for both our clients and commercial partners.

“Our speed to market has been a key point of difference, enabling brands to utilise the medium responsively without having to factor in long lead times,” she said.

The Queensland Rail network spans across the majority of southeast Queensland – from Brisbane to the Gold Coast, Sunshine Coast to Ipswich – carrying over 150,000 passengers per day across 800 kilometres of track.

Queensland Rail marks the second contract retention for TorchMedia in as many months.

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