TorchMedia has confirmed it has re-signed its contract with Queensland Rail for external advertising for another five years.
Since commencing work with Queensland Rail in 2012, the relationship between TorchMedia and Queensland Rail has gone from strength to strength, with significant growth in client trials of the format, as well as innovations in printing and install making for streamlined campaigns.
TorchMedia managing director Kirsty Dollisson said renewing the contract is a testament to how hard the team has worked not just on the tender process, but on making rail advertising viable for both our clients and commercial partners.
“Our speed to market has been a key point of difference, enabling brands to utilise the medium responsively without having to factor in long lead times,” she said.
The Queensland Rail network spans across the majority of southeast Queensland – from Brisbane to the Gold Coast, Sunshine Coast to Ipswich – carrying over 150,000 passengers per day across 800 kilometres of track.
Queensland Rail marks the second contract retention for TorchMedia in as many months.
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]