A new study into Millennials’ satisfaction with brands has revealed the Ys are huge fans of ride sharing platform Uber, making it the fastest improving brand when it came to customer satisfaction.
But as Uber is the fastest growing brand in the satisfaction stakes, when it comes to the number one brand the Ys are most satisfied with then YouTube takes top spot.
The latest YouGov BrandIndex (check the study out here) looked at recent Millennial customer data for over 1500 brands in the US for the first six months of 2017 and compared the data to the same time last year.
To participate in the survey, respondents had to have purchased from the brand over the past 12 months.
Uber made the largest customer gains since the first half of 2016, climbing eight percentage points to 26 per cent of all Millennials recently using the service.
Its main rival in the US, Lyft, made the third biggest leap at six percentage points, putting it at 12 per cent. Fellow sharing economy brand Airbnb made the list as the 12th biggest gainer.
However, the ride sharing firms’ gains are the auto manufacturers’ losses, with no car maker in the top 20 gainers, the closest being Audi at number 36. Check out the top 20 improvers below:
Probably the biggest surprise of the list was sportswear giant Adidas’ improved standing. Often thought of as “something their parents wore” by Millennials, it came in the top 10 brands when it came to improvement. Puma and Ace Hardware were also two “legacy” brands that polled well.
However, when it came to actual brands the Ys thought of as cool (or has the highest current customer scores), the typical tech suspects ruled the list (see below).
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]