Top 20: The Brands The Ys Regard As “Cool” (& Why It’s Bad News For Car Makers)
A new study into Millennials’ satisfaction with brands has revealed the Ys are huge fans of ride sharing platform Uber, making it the fastest improving brand when it came to customer satisfaction.
But as Uber is the fastest growing brand in the satisfaction stakes, when it comes to the number one brand the Ys are most satisfied with then YouTube takes top spot.
The latest YouGov BrandIndex (check the study out here) looked at recent Millennial customer data for over 1500 brands in the US for the first six months of 2017 and compared the data to the same time last year.
To participate in the survey, respondents had to have purchased from the brand over the past 12 months.
Uber made the largest customer gains since the first half of 2016, climbing eight percentage points to 26 per cent of all Millennials recently using the service.
Its main rival in the US, Lyft, made the third biggest leap at six percentage points, putting it at 12 per cent. Fellow sharing economy brand Airbnb made the list as the 12th biggest gainer.
However, the ride sharing firms’ gains are the auto manufacturers’ losses, with no car maker in the top 20 gainers, the closest being Audi at number 36. Check out the top 20 improvers below:
Probably the biggest surprise of the list was sportswear giant Adidas’ improved standing. Often thought of as “something their parents wore” by Millennials, it came in the top 10 brands when it came to improvement. Puma and Ace Hardware were also two “legacy” brands that polled well.
However, when it came to actual brands the Ys thought of as cool (or has the highest current customer scores), the typical tech suspects ruled the list (see below).
Latest News
Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble
With Queensland borders opening for interstate travel to all states (except Victoria) from July 10, Tourism and Events Queensland (TEQ) has released a new campaign to inspire national travellers to visit. The campaign was created in partnership with TEQ’s master brand creative agency, Rumble. The ‘Good to Go’ campaign ran first in Queensland before being adapted […]
E-Commerce Boom’s Rise In Returns Presents A Unique Opportunity For Marketers
Australian e-commerce continues to boom amid COVID-19, with the latest figures showing online shopping for April shooting up 31 per cent year-on-year. And in April alone, 5.2 million people made an online purchase, with online retail accounting for 11 per cent of total retail turnover. Increased demand inherently means increased returns. Yet many Australian businesses […]
Stateside Sports Selects Emarsys For CDP Technology
Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.
“It’s Entirely Appropriate”: ABC Boss Pleads Case For Tech Giant Money
The ABC boss has been out cap shopping & now appears to be taking it in hand around to the Google & Facebook offices.
Whoops! Nine News Does Live TV Cross… To A Rival Channel Seven Reporter!
There's no denying the technical marvel that is live TV. And it's even more thrilling when it all goes horribly arse-up.
How The Media Industry Can Help Tackle Racial Discrimination In Australia
Here's top tips on tackling racial discrimination. Yet, no clarity on the correct pronunciation of phở or chicken mole.
New McDonald’s Italy Campaign Might Just Be A Little Too Smart For Its Own Good
Most McDonald’s ads follow a similar theme – usually a stressed parent treating their photogenic child to a Happy Meal; arguably reinforcing the message that its restaurants are a convenient treat. However, a new campaign from Macca’s in Italy has arrived across the B&T news desk and it’s refreshing as it is cerebral. The campaign’s […]
Wednesday TV Wrap: Nine’s New Medical Show Emergency Has Solid Debut
Nine’s lastest medical reality show Emergency had premiered to 544,000 viewers, according to OzTAM metro numbers. The show goes behind the scenes at the Royal Melbourne Hospital emergency department, shown through the eyes of a dedicated team of medical professionals. Over at 10, its best for the night was Bondi Rescue (477,000). Seven’s best was The Chase (675,000), while […]
McCann Creates Superb Campaign For Birth Control Company To Normalise The Word Vagina
A new campaign for birth control company Annovera via McCann is making waves for its unapologetic use of the word vagina. One more time for the people at the back – vagina. The campaign challenges the phrase “the V-word”, a phrase that makes the female reproductive system sound embarrassing and shameful. “Let’s talk about ‘the […]
Starburst Unveils Wonderfully Fun Fully Vertical Ad Designed For Smart Screens
Here's a top way to advertise to teens. And still worth a look if your clients are denture whiteners or funeral homes.
Twitch Bolsters ANZ Sales Team With New Hires
Twitch has bolstered its ANZ sales team with the hiring of two Australian account directors, in addition to an account director and dedicated account manager for New Zealand. Hamish McPhee joins Twitch as an Account Director for the Victorian and South Australian markets following a 9-year tenure in News Corp’s national sales team in Melbourne, […]
Australia’s $4B Fan Industry Represents Opportunities For Brands To Engage With New Audiences
New research has revealed Australia’s fan industry is worth $4.3 billion, with 28 per cent of Australians considering themselves fans of something, representing an opportunity for brands to engage with new audiences to unlock growth. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, spoke […]
IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards
Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations. According to Jonas Jaanimagi, IAB Australia’s Tech Lead, standards already […]
Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign
Stella Artois has partnered with indie folk singer M.Ward to create its latest ‘Daydream’ campaign – a glorious ode to summer. As part of the campaign, M.Ward updated the 1966 Loving Spoonful hit ‘Daydream’, and it’s certainly the feel-good, whimsical tune the world needs right now. In the near three-minute spot, dancers twirl and strut […]
Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm
A decision in 2017 to incorporate an Out of Home strategy into its marketing mix has helped protect appliance manufacturer Bosch’s brand recognition through the COVID-19 pandemic. Bosch has benefitted from outstanding brand recognition growth, both aided and unaided, since incorporating Out of Home into the media mix. Taking a long-term approach to its advertising […]
Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
Sydney-based independent creative agency, The Core Agency, has created a new integrated campaign for their client, Elders Insurance, targeting SME business owners. The insurer is part of QBE Group’s stable of brands. Elders Insurance is one of Australia’s largest regional and rural insurance providers, with over 100 years of experience. The Elders Insurance model is different to […]
TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an […]
PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform
The COVID-19 pandemic and subsequent lockdown restricted the ability of consumers to interact and purchase their desired cars in dealerships. To overcome this issue, Audi introduced an online reservation tool. In partnership with PHD, the tool was launched through an omnichannel strategy allowing consumers to have ease of access to their new car purchase. “This […]
Kieran Moore Departs WPP AUNZ After 17 Years
WPP AUNZ has announced that after 17 years with the company working across a number of senior management roles, Kieran Moore, CEO, PR, GR, experiential and design, has decided to leave the business. Moore departs mid-July, 2020. According to Moore: “I have spent more than one-third of my life in this Group. The time is […]
The Rock Surpasses Kylie Jenner As Instagram’s Most Valuable Influencer
Apparently The Rock is now Instagram's most valuable influencer. And just imagine when he becomes US President Rock.
Bearded Local Man Armed With VB Tinnie Crashes TV Report To Air His Thoughts On Border Closure
Australia has awoken to a new national hero this morning, as pissed, unemployed bloke unloads in impromptu TV interview.
Tuesday TV Wrap: Big Brother Closes In On The Voice
Why not read B&T's daily TV wrap while eating Alphabetti spaghetti. You'll get all the numbers and all the letters too.
Fashion Bible Vogue Forced To Pull “Bad Taste” Cover Over Depiction Of Mental Illness
Vogue are apparently in trouble, although not deep enough that it warrants a 'Devil Wears Prada' sequel.
Getty Images Inks Deal With W Series Esports League
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
What’s Next For Advertising On iPhones?
Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.
Australians Will Soon Become Walking Barcodes And We Need To Get Ready For It
Columnist argues Australians will soon become "walking barcodes" similar to that slightly bad Tom Cruise sci-fi film.
FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
MasterChef’s Khanh Ong Reveals Contestants Handed A Cheat Sheet Prior To Filming
MasterChef contestants given "cheat sheets". B&T understands that's for Korean gamjatang and not for Year 12 chemistry.
Study: Aussies Still In Love With The Pub, But It’s For The Food, Not The Beer
Study confirms Aussies heading to the pub for the food, such is the pull of a gristly $7 steak smothered in Diane sauce.
Generation Influence: Gen Z Study Reveals A New Digital Paradigm
Study finds Gen Zs are most digital savvy ever! But it'll all be in vain if they refuse to floss & eat their vegetables.
