In this fast-paced media world sometimes stories float around the internet that are just too good to be true. And on the 1st of April, they probably are. at B&T we love a joke so long as we’re not on the end of it. and to celebrate the day of fools we’ve compiled a list of the very best april fools jokes by brands who we thought we could trust.
Every year, the original and the biggest Internet pranksters always out do themselves. Some classic Google pranks include scratch and sniff “Google Nose“, with a “safesearch’ option to avoid those unsavoury smells. “Google Gulp“, a delicious beverage that would optimise your google search by increasing the drinker’s intelligence. “Google animal translator” which claimed to bridge the gap between humans and the animal kingdom.
This year Google held a “press conference” in Japan to announce its latest technology product: Google Panda. The new product is an on-the-go search device wrapped up in a cuddly panda toy.
Google maps has also turned the entire world into one giant Pac-Man game.
Last year Honda announced a released a promotional video for their new “HondaHair”, a vacuum haircutting device for busy people. Proving that once again, we will trust anyone wearing a white coat.
Toms shoes X Uber
Uber continues to out-think taxi companies with its new partnership with Toms shoes. The initiative called shuberX is not only great for the environment and #fitspo, but you can live out your Flintstones fantasy.
Imagine: you’re about to cook dinner but you can’t find anyone of your knives? Sounds plausible. Well luckily Samsung has announced its new Galaxy Blade Edge. The knife is waterproof (unlike its phones), ergonomic ceramic, diamond-edged and will cut, chop, slice and dice up to 50% faster. Plus the disclaimer explains that “no mammoths were killed for the handle”.
It’s a little bit cruel to prank coffee addicts. But in 2010, Starbucks announced two new drink sizes, the 3.8 litre ‘Plenta’ and the 60 ml ‘Micra’.
Even though, disappointingly, Virgin Group didn’t buy the former planet of Pluto “for an undisclosed sum”, it is offering the latest in climate control and luxury. Plus you get to see Richard Branson’s hair blowing lusciously in the wind.
We were all happy little Vegemites when Pedestrian TV announced that a 60 metre tall vegemite jar would be built in Melbourne. The Internet also exploded, because clearly it was a prank.
— Susannah Guthrie (@susguthrie) March 31, 2015
— PEDESTRIAN.TV (@pedestriandaily) March 31, 2015
UK department store John Lewis announced The Scanning Computer and Mirror (SCAM) system (the first clue) that would scan shoppers and provide their precise measurements.
UK financial website, This Is Money, ran the story claiming that the scanners were “similar technology to that used in airport, but leave little to the imagination, so staff are being give intimacy training”.
Gluten-free gluten sounds like a dream for the gluten intolerant. And a nightmare for everyone else. Asian food brand Chang’s makes gluten dreams come true with its latest “scientific breakthrough” including such delicious and enticing products like: “taste like chicken gluten-free gluten” and “mystery gluten free gluten”. Yum.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]