It’s B&T’s List Of The Best April Fools’ Brand Pranks Of All Time!

Young creative team working on a concept

In this fast-paced media world sometimes stories float around the internet that are just too good to be true. And on the 1st of April, they probably are. at B&T we love a joke so long as we’re not on the end of it. and to celebrate the day of fools we’ve compiled a list of the very best april fools jokes by brands who we thought we could trust.

Google

Every year, the original and the biggest Internet pranksters always out do themselves. Some classic Google pranks include scratch and sniff “Google Nose“, with a “safesearch’ option to avoid those unsavoury smells. “Google Gulp“, a delicious beverage that would optimise your google search by increasing the drinker’s intelligence. “Google animal translator” which claimed to bridge the gap between humans and the animal kingdom.

This year Google held a “press conference” in Japan to announce its latest technology product: Google Panda. The new product is an on-the-go search device wrapped up in a cuddly panda toy.

Google maps has also turned the entire world into one giant Pac-Man game.

Waka waka waka waka.

Honda

Last year Honda announced a released a promotional video for their new “HondaHair”, a vacuum haircutting device for busy people. Proving that once again, we will trust anyone wearing a white coat.

Toms shoes X Uber

Uber continues to out-think taxi companies with its new partnership with Toms shoes. The initiative called shuberX is not only great for the environment and #fitspo, but you can live out your Flintstones fantasy.

Samsung

Imagine: you’re about to cook dinner but you can’t find anyone of your knives? Sounds plausible. Well luckily Samsung has announced its new Galaxy Blade Edge. The knife is waterproof (unlike its phones), ergonomic ceramic, diamond-edged and will cut, chop, slice and dice up to 50% faster. Plus the disclaimer explains that “no mammoths were killed for the handle”.

만우절_main

Star bucks

It’s a little bit cruel to prank coffee addicts. But in 2010, Starbucks announced two new drink sizes, the 3.8 litre ‘Plenta’ and the 60 ml ‘Micra’.

2010starbucks02

Virgin

Even though, disappointingly, Virgin Group didn’t buy the former planet of Pluto “for an undisclosed sum”, it is offering the latest in climate control and luxury. Plus you get to see Richard Branson’s hair blowing lusciously in the wind.

Vegemite

We were all happy little Vegemites when Pedestrian TV announced that a 60 metre tall vegemite jar would be built in Melbourne. The Internet also exploded, because clearly it was a prank.

John Lewis

UK department store John Lewis announced The Scanning Computer and Mirror (SCAM) system (the first clue) that would scan shoppers and provide their precise measurements.

UK financial website, This Is Money, ran the story claiming that the scanners were “similar technology to that used in airport, but leave little to the imagination, so staff are being give intimacy training”.

CHANG’s

Gluten-free gluten sounds like a dream for the gluten intolerant. And a nightmare for everyone else. Asian food brand Chang’s makes gluten dreams come true with its latest “scientific breakthrough” including such delicious and enticing products like: “taste like chicken gluten-free gluten” and “mystery gluten free gluten”. Yum.

unnamed-1

 




Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]