Marketing agency TLC Marketing Worldwide has signed wearable tech brand Fitbit as part of their global partnership portfolio.

Fitbit, who are market leaders in wearable fitness technology, have joined forces with the leading creative rewards agency, to offer TLC clients the opportunity to reward their customers with a FREE Fitbit product.

TLC Marketing’s chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add Fitbit to our global partnership portfolio. More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms. We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

Simon Rogers at Fitbit, said: “We’re delighted to formalise this global partnership with TLC Worldwide – giving us access to TLC’s existing brand relationships with over 50 of the top global brands and getting our products in the hands of even more consumers.”