Local alcohol delivery startup Tipple has partnered with Melbourne-based creative and media agency One Small Step Collective (OSSC) in preparation for a comprehensive delivery zone expansion across Australia.
Tipple founder Ryan Barrington said: “We’ve spent the last few years building our technology and infrastructure to take us from the start-up phase to scale-up phase, ready to tap into the fast-growing ultra-convenience market.”
The alcohol delivery market will continue to boom and grow in 2020. In Fare’s 2018 report, nearly 1 in 3 Australians have used an alcohol delivery service in the past year. 34 per cent out of convenience, 92 per cent in the last 12 months, and 23 per cent weekly.
“I know what it’s like to run a local independent bottle shop, which is why we have a super simple business model which is – good for partners, equals great for the customers. Through our platform, we empower the local retailer to access the on-demand delivery market” said Barrington.
OSSC co-founder John Williams said: “We are so proud and pleased about this partnership. We are really excited to showcase a much-wanted service to Australians nationwide and establish a strong and personal brand experience for all customers and retail partners.”
Already a popular service in Melbourne and Sydney, Tipple’s next zone expansion extends to Perth, with a launch scheduled on November 1.
OSSC’s fully integrated offering has brought the brand strategy, communications and media into one place, “which allows us to move quickly and support Tipple in their brand aspirations” said Williams.
The national launch will be marketed through a highly targeted multi-media campaign, and they’re not afraid to think outside the box.
OSSC co-founder and creative director James Procter added: “If you run out of alcohol you want someone around to help you out. Tipple is a bottleshop in your pocket – they’re like friends with alcohol benefits”