VMO has announced it has secured exclusive rights to Sydney’s Chatswood Interchange expanding its network into one of the busiest retail and commuter hubs in Australia.

Integrated with Chatswood railway station, the Interchange is a major gateway into and out of the North Shore. In the first phase of this development, 11 high impact, full motion, digital screens have been strategically placed to capture the attention of this desirable audience, throughout the concourse in this high traffic environment.

Expanding the VMO footprint, this addition has come just months after the launch of VMO’s permanent smart large format digital billboard on the Gold Coast – a first in Australia. Securing Chatswood Interchange further cements VMO’s position in the competitive Out-of-home market. Throughout 2018, a further 500 locations will be added to the ever-growing network across the VMO Shop, VMO On-the-go and VMO Active portfolios.

Chief commercial officer of The HOYTS Group Anthony Deeble: “This is a great win for VMO. Chatswood Interchange is a world class shopping district and commuter hub. The foot traffic this location attracts is exceptional and has added an impressive 16,500,000 to VMO’s annual audience reach.”

The addition of Chatswood Interchange to the VMO network is representative of the quality and impact VMO will continue to deliver in 2018.

VMO’s GM Sales & Marketing Paul Butler said: “VMO’s presence at Chatswood Interchange truly showcases the unique capability of our network. Using DART insights overlayed with third party data, we have strategically placed screens in prime locations to engage the audience at key moments throughout their commute.  We are providing advertisers with what we believe is the most impactful, efficient and effective out-of-home solution in market.”