Dating app Tinder has hired Kristen Hardeman as its new country manager of Australia. In this role, Hardeman will be responsible for overseeing marketing operations in Australia and building the brand strategically in market.
“As a brand that is at the intersection of culture and dating, we were eager to find someone who understands the mindset of the Gen Z audience and who can help us reach them in an authentic way,” said Jenny Campbell, CMO of Tinder.
“Kristen’s background in creating unique experiences and strategically marketing to new audiences for the Australian market made her the perfect choice for the Country Manager role at Tinder.”
Prior to joining Tinder, Hardeman led consumer marketing for Intel Australia, where she used innovative marketing initiatives and strategic partnerships with the Sydney Opera House and Vivid Sydney to grow the brand and reach new audiences. Hardeman also has extensive experience leading accounts at notable creative agencies in Sydney and New York including The Monkeys, Saatchi & Saatchi and JWT. She worked across a broad range of sectors from technology to entertainment, banking, not-for-profit, FMCG and new business, and will be bringing this experience with her at Tinder.
“When Tinder entered the market six years ago, it completely changed how people meet and date all over the world,” said Hardeman
“I’ve been able to see first-hand how it has impacted social culture here in Australia and I couldn’t resist the opportunity to join such a trailblazing brand.”
With its continued expansion into the APAC region, the social app has also brought on Hiroko Kujime and Giuliano Octavianos as marketing and business development managers to lead its growth efforts in Japan and Indonesia respectively. Kujime and Octavianos will develop and execute strategic marketing initiatives for Tinder and optimise local campaigns for brand growth across Asia.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]