B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Tina Fey Enlists Celebrity Stunt Doubles For Booking.Com’s Riotous Super Bowl Romp
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Tina Fey Enlists Celebrity Stunt Doubles For Booking.Com’s Riotous Super Bowl Romp
Campaigns

Tina Fey Enlists Celebrity Stunt Doubles For Booking.Com’s Riotous Super Bowl Romp

Staff Writers
Published on: 5th February 2024 at 10:51 AM
Staff Writers
Share
2 Min Read
SHARE

Booking.Com has unveiled its Super Bowl work a week out from the big game and with none other than Tina Fey fronting it you know you’re in for a dose of good fun.

As Fey explained in the ad there are “so many choices on Booking.com,” meaning there are “so many Tina Feys I could be”.

So, of course, she hires a few body doubles to help her experience every kind of vacation including Hollywood royalty Glenn Close, 30 Rock’s Jane Krakowski and comic Jack McBrayer.

There’s “splurgy” Tina who loves to splash out on a swanky Rodeo Drive hotel. There’s “Rustic” Tina who just wants to find a little seclusion as a Sasquatch in the Wyoming wilderness and “Wild” Tina who wants a farm stay so she can ride one very specific horse.

Created by Canadian creative agency Zulu Alpha Kilo, you can check out the two fun spots below:

Booking.com cited a survey stat from its own 2024 predictions research that 64 per cent of travellers feel “main character energy” while on vacation versus at home, and half claim to have a travel alter-ego.

Arjan Dijk, the senior vice president and chief marketing officer at Booking.com, said of the campaign: “Booking.com is on a mission to make it easier for everyone to experience the world. This year’s Booking.yeah campaign shows that travelers can book whoever they want to be by using our seamless app, with a wide range of unique places to stay across the US and the globe.”

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Super Bowl 2024
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?