It’s time to have your say.
Three months ago in the US, nearly 200 female agency CEOs, ECDs and MDs announced ‘Time’s Up Advertising’.
Now a number of senior female leaders in Australian agencies have got together to have the same conversation here and find out what is needed in Australia.
Participants so far include Incoming McCann CEO Nicole Taylor, Emily Perrett, managing director of Clemenger BBDO Sydney, Leo Burnett Head of Talent Management Sarah Palmer and Hogarth’s Lee Leggett.
Speaking at B&T’s Change the Ratio event in Sydney Nic Taylor talked about the “responsibility [herself and others] have as leaders to the people around us, we can have some influence over how people behave, and we have to use that well.
Adding, “We want to make sure there’s a safe environment, a culture where people, particularly those who are young and building their careers, feel safe and not have to suffer from these behaviours from the past.”
The group is launching a short survey to get feedback to help shape the course of action.
The survey was launched at yesterday’s Changing the Ratio event and will be live from Monday 28 May to Friday 8 June.
The Survey can be found here.
Taylor added, “We were impressed and inspired by our sisters in the US and now we want to show that the Australian advertising community feels the same and bring the same movement here.
“We’re not announcing a fully formed movement, or presenting all the answers, but offering a commitment from myself and a group of other female agency leaders.
“We want to know what the agency community wants from us. What are the priorities and where are the areas that need most attention.”
Time’s Up Advertising was the creative industry’s response to the global Time’s Up movement that grew out of Hollywood’s #MeToo moment.
In Hollywood and around the world, 2017 was a watershed year. Decades of rumours and about Harvey Weinstein and accusations of sexual harassment hit the headlines.
Brave women like Rose McGowan and Ashely Judd stood up and told their stories. Weinstein and the film industry was held to account.
There was a ripple effect across every single industry and the US advertising industry became the first industry to launch its own pledge, tied to the Time’s Up movement.
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]