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Reading: TIME Magazine Denies Intentionally Giving Donald Trump “Devil Horns” On Cover
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B&T > Media > TIME Magazine Denies Intentionally Giving Donald Trump “Devil Horns” On Cover
Media

TIME Magazine Denies Intentionally Giving Donald Trump “Devil Horns” On Cover

Staff Writers
Published on: 9th December 2016 at 11:09 AM
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TIME Magazine has defended the cover of its Person of the Year issue featuring US Presidential Elect Donald Trump, saying it is “entirely coincidental” that he appears to have devil horns on his head.

The cover reads “Donald Trump: President of the Divided States of America” and features a photo of the soon-to-be president of the United States with the letter “M” in the magazine’s name positioned directly behind him.

People were quick to point out the “devil horns” on social media. Here’s a taste of the reactions online:

 

did they … wait … are those … devil horns? pic.twitter.com/LgittWyTEa

— Mike, but furious (@mikerugnetta) December 7, 2016

Kudos to the designer who made the “M” look like devil horns. We will send you care packages after Trump throws you in prison. pic.twitter.com/jsqKxC8IOq

— Rex Huppke (@RexHuppke) December 7, 2016

I love the position of Trump’s picture on Time magazine. It really brings out his devil-like horns ?

— Marilyn Fregoso (@littomarilyn) December 7, 2016

Given all of the sets of eyes that vet a prospective Time cover, the odds that those Devil Horns are accidental: 0%. pic.twitter.com/jqGGs4wJRZ

— David Hobby (@strobist) December 8, 2016

Give that art director a raise pic.twitter.com/5Xe1RrOGbj

— Christopher Hooton (@ChristophHooton) December 7, 2016

 

However, TIME Magazine issued a statement online denying the “devil horns” were intentional.

“There was some hubbub online Wednesday over TIME’s new Person of the Year cover, which appeared to show Donald Trump sporting a set of horns (This sort of thing has happened before),” the statement read.

“Given the shape of the letter ‘m’ in the magazine’s name and its location on the cover, many other subjects in the past have also appeared to sprout extra features.

“Any resemblance to cats, bats or devil horns is entirely coincidental.”

The magazine also shared a gallery of past magazine covers to prove it was not the first time the letter “m” in its name has looked like devil horns on people that have featured on the cover. Here’s a couple of them:

TIME Magazine cover (Bill Clinton) TIME Magazine cover (Vladimir Putin)

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TAGGED: Advertising Standards Bureau, jonesy & amanda, Peter Zavecz
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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