Timboon Fine Ice Cream Celebrates 21 Years With Rebrand Via Squad Ink
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.
Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.
“There’s not too many small family rural based ice cream makers that have been around for twenty-one years. After some self-reflection around where we’ve come from and where we’re headed as a brand, we knew it was time for a refresh.” Mr. Marwood said.
Sydney studio Squad Ink were the creatives behind the new designs, which will be rolled out across Timboon’s six premium ice cream flavours.
Mr. Marwood said: “We loved what Squad Ink had done for the well known Sydney based Distillery, Archie Rose. The agency brought us a number of key cues we were looking to accentuate; provenance, hard scoop and quality.”
“While the old tubs were a fun design they were a little unsophisticated for the quality of our product. The new design is more stylish. We wanted to really focus on our provenance, being farm fresh and deliciously creamy. The gold trim gives the tubs a premium feel, however we’re not elitist or snobbish. There’s a nod to nostalgia and hard scoop with the design (retro cone image) and the best thing is….the ice cream really is delicious!” he said.
Since 1999 Tim Marwood and wife Caroline Simmons have been making their famous ice cream on their property 7km from Timboon. Fast forward to 2020 – the iconic and much lauded brand now distributes to 80+ gourmet stores and IGAs across Victoria, five mobile event vans and two regional concept stores.
“We’ve seen quite the revolution in ice cream and gelato over the years. The key learning really is about the appreciation our customers have for us using real farm fresh ingredients. Of course, innovation and flavour development figures highly too. It’s a great business to be in. Selling love over the counter!” Mr. Marwood said.
The pair are hoping to open a new scoop shop in Geelong and Ballarat and are looking to expand into SA and NSW and are also talking with a Middle Eastern importer. Until then, locals can get their hands on the new take home tubs at select stockists or visit the Ice Creamery in Timboon.
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