B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TikTok Appoints VMG Digital As Global Creative Marketing Partner
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > TikTok Appoints VMG Digital As Global Creative Marketing Partner
Media

TikTok Appoints VMG Digital As Global Creative Marketing Partner

Mercedes Carrin
Published on: 20th October 2020 at 8:19 AM
Mercedes Carrin
Share
3 Min Read
SHARE

VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program.

Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on the video-sharing app. VMG Digital is one of the select partners signed to produce customised creatives that assist brands to leverage TikTok’s unique user interface.

VMG Digital has integrated the TikTok marketing application programming interface (API) into its bespoke video ad platform, Create, enabling brands to publish assets directly into TikTok’s ad manager and view campaign insights.

Create is VMG Digital’s briefing and ad creative delivery platform where advertisers can submit their brief, upload brand assets, and review assets produced by the VMG Digital studio. Brands can subsequently approve and upload their ads into the TikTok ads manager directly from Create and gather valuable insights.

“The VMG Digital studio of video producers and motion graphic designers are fully equipped to create TikTok-specific ads in multiple formats that can be briefed online via our Create platform,” Amrita Sidhu, Global Commercial and Partnerships Director for VMG Digital says.

“Our team can take any brand assets and transform them into tailored, engaging, fun-filled ads that meet the exacting requirements of the TikTok platform and resonate with the TikTok audience to drive results– from awareness generation to capturing demand and building loyalty.”

VMG Digital is capable of producing all types of TikTok ad formats, including short-form videos for brand takeovers, as well as interactive augmented reality branded effects.

“We are glad to appoint VMG Digital as a new Creative Partner as they understand that while consumer behaviours are shifting, creativity is the key to success on TikTok. By integrating with our platform, Creative Partners like VMG Digital are able to efficiently generate TikTok videos at scale and effectively implement the platform’s best practices,” said Adrian Man, Director, Monetization Partnerships, TikTok.

He continued, “Creative Partners leverage their technical integration with the platform to send assets and pull reporting insights directly to and from TikTok ad accounts.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: TikTok
Share

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?