TikTok And Shopify Announce Partnership

TikTok And Shopify Announce Partnership
B&T Magazine
Edited by B&T Magazine
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TikTok and Shopify have partnered in Australia to assist Shopify entrepreneurs in extending their business strategies to TikTok and its users

The social video platform aims to empower businesses to grow through creative content and storytelling, consolidating in the launch of the  TikTok For Business platform.

Brett Armstrong, General Manager Global Business Solutions, TikTok Australia and New Zealand said, “TikTok offers Shopify merchants an unrivaled opportunity to reach audiences that love connecting with brands who are creative and engaging.”

“We are delighted to be bringing the TikTok and Shopify partnership to Australia, to provide local merchants a channel to reach TikTok’s unique and leaned-in community. Our partnership with Shopify is one of the ways we’re exploring new and innovative solutions to connect brands with users at scale.”

The number of new store creations on Shopify in Australia grew seventy-six percent in 2020 versus 2019. Using the TikTok channel, Shopify merchants can access the functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.

This includes access to “1-click” pixel, where Shopify merchants can install or connect their TikTok Pixel with a click of a button.

Merchants will be able to create campaigns, target audiences, and track performance in one place, as well as create native, shareable ads.

There is a new advanced matching pixel feature, which enables merchants to send hashed customer information to more effectively track conversions from TikTok ads and retarget audiences while maintaining user privacy.

Shaun Broughton, Managing Director APAC, Shopify said,

“Australians are spending more time shopping and interacting online than ever before, and there is high competition among retailers for consumers’ attention.”

“This year, we expect to see even more merchants invest in delivering seamless digital experiences for their customers by taking advantage of how commerce is evolving. It’s an exciting time to be partnering with TikTok to offer Australian merchants new ways to reach and connect with their customers through interactive content that can immediately and directly impact their bottom line.”

“Through this partnership, local merchants will benefit from new and fun ways to engage with consumers on their preferred platforms and channels.”

Australian businesses have already begun showcasing the partnership.

James Wastell, Marketing Spokesperson at Culture Kings said, “the ease of install for the TikTok sales channel through Shopify was great, but implementation of the pixel has helped us achieve much greater results.”

“By implementing the pixel through the Shopify sales channel, we have seen a fourty per cent drop in CPA and a much stronger correlation to products that are selling online.”

“TikTok has come a long way with advancements in attribution since the ads platform has been available, and this addition has been great for us at Culture Kings.”

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