B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Thrill-Seeking Tic Tacs Star In Miniature TVCs
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Thrill-Seeking Tic Tacs Star In Miniature TVCs
Advertising

Thrill-Seeking Tic Tacs Star In Miniature TVCs

Staff Writers
Published on: 30th August 2016 at 11:42 AM
Staff Writers
Share
2 Min Read
SHARE

The Martin Agency have launched a Tic Tac campaign titled “Little Adventures” which shows tiny Tic Tacs bravely going where no Tic Tac has gone before- diving with sharks, riding a waterfall, jumping the grand canyon and launching into space.

The spots were directed by Jeff Boddy of Martin’s production partner Hue&Cry. The cheesy voice-over starts the piece: “In a big world, dare to be little” and it gets cheesier than this. Check out the series below:

https://youtu.be/l6c-5A9CvFI

https://youtu.be/Q1WM1rPIu7Y

https://youtu.be/LkqRoJsnZOc

https://youtu.be/e0vFmbWF4uU

CREDITS
Client: Tic Tac
VP of Marketing: Todd Midura
Marketing Director: Dan Cutchin

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Danny Robinson
Associate Creative Director: John Szalay
Senior Designer: Todd Hippensteel
Copywriter II: Mark Habke
Executive Broadcast Producer: Letitia Jacobs
Associate Broadcast Producer: Emily Goodman
Junior Broadcast Producer: Nicolette Steele
Business Affairs Supervisor: Suzanne Wieringo
Senior Production Business Manager: Kelly Clow
Group Account Director: Darren Foot
Account Supervisor: Stephanie Brummell
Account Executive: Lauren Dushkoff
Project Manager: Hayley Soohoo
Senior Community Manager: Ari Sneider
Planning Director, UX Strategy: Meg Riley
Planning Director, Strategic Planning: Elizabeth Cleveland

Production Company: Hue&Cry
Director: Jeff Boddy
Creative Director: Magnus Hierta
Executive Producer: Joe Montalbano
Producer: Colleen Hopkins
Production Coordinator: Abbey Reddington
Storyboard Artist: Timo Prousalis
Assistant Editor: Andrea De Leon
Designer: Shannon Rollins
Animators: Liam Ward, Timo Prousalis, Andrea De Leon
Set Design Company: Nix + Gerber
Set Designers: Lori Nix & Kathleen Gerber

Live-Action Shoot: The Branching
Executive Producer: Lucas Krost
Producer: Alexandra Krost
Director of Photography: Thomas Bingham
Production Coordinator: Adela Satrova
1st AC: Tony Summerlin
2nd AC: Jack Payne
Media Manager: Rex Teese
Gaffer: Chris Thompson
Key Grip: Mike Flinn
Swing: Patrick McLynn
Production Assistant: Alex Delarosa

Offline Postproduction House: Running with Scissors
Head of Production – Brian Creech
Editor – Danny Reidy

Online Postproduction House: Running with Scissors
Colorist: Drew Neuhart
Flame Artist: Chris Hagen

Music Company: Tiny Lion
Composer: Tiny Lion

Mix company: Rainmaker
Mixer: Mike O’Conner

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: DDB Remedy, The Martin Agency
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?