The Martin Agency have launched a Tic Tac campaign titled “Little Adventures” which shows tiny Tic Tacs bravely going where no Tic Tac has gone before- diving with sharks, riding a waterfall, jumping the grand canyon and launching into space.

The spots were directed by Jeff Boddy of Martin’s production partner Hue&Cry. The cheesy voice-over starts the piece: “In a big world, dare to be little” and it gets cheesier than this. Check out the series below:

CREDITS
Client: Tic Tac
VP of Marketing: Todd Midura
Marketing Director: Dan Cutchin

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Danny Robinson
Associate Creative Director: John Szalay
Senior Designer: Todd Hippensteel
Copywriter II: Mark Habke
Executive Broadcast Producer: Letitia Jacobs
Associate Broadcast Producer: Emily Goodman
Junior Broadcast Producer: Nicolette Steele
Business Affairs Supervisor: Suzanne Wieringo
Senior Production Business Manager: Kelly Clow
Group Account Director: Darren Foot
Account Supervisor: Stephanie Brummell
Account Executive: Lauren Dushkoff
Project Manager: Hayley Soohoo
Senior Community Manager: Ari Sneider
Planning Director, UX Strategy: Meg Riley
Planning Director, Strategic Planning: Elizabeth Cleveland

Production Company: Hue&Cry
Director: Jeff Boddy
Creative Director: Magnus Hierta
Executive Producer: Joe Montalbano
Producer: Colleen Hopkins
Production Coordinator: Abbey Reddington
Storyboard Artist: Timo Prousalis
Assistant Editor: Andrea De Leon
Designer: Shannon Rollins
Animators: Liam Ward, Timo Prousalis, Andrea De Leon
Set Design Company: Nix + Gerber
Set Designers: Lori Nix & Kathleen Gerber

Live-Action Shoot: The Branching
Executive Producer: Lucas Krost
Producer: Alexandra Krost
Director of Photography: Thomas Bingham
Production Coordinator: Adela Satrova
1st AC: Tony Summerlin
2nd AC: Jack Payne
Media Manager: Rex Teese
Gaffer: Chris Thompson
Key Grip: Mike Flinn
Swing: Patrick McLynn
Production Assistant: Alex Delarosa

Offline Postproduction House: Running with Scissors
Head of Production – Brian Creech
Editor – Danny Reidy

Online Postproduction House: Running with Scissors
Colorist: Drew Neuhart
Flame Artist: Chris Hagen

Music Company: Tiny Lion
Composer: Tiny Lion