Thrive PR + Communications has been appointed as the PR agency for Allianz Partners, following a competitive pitch.
Led from the agency’s Brisbane office, Thrive is responsible for driving a broad scope and range of strategic initiatives for the business across Australia.
Key activity will include media relations, stakeholder management, thought leadership profiling, media training as well as events and issues and crisis management.
In the first year, Thrive’s core focus will be driving awareness of two of the business’ key products, focussing on some of their core assistance offerings in the travel and international health space.
Allianz Partners chief marketing manager Damien Arthur said: “We’re delighted to have Thrive on board to offer strategic counsel to help us bring protection, assistance and insurance solutions to our customers.
“And this year, we’re focused on reinforcing our leadership – to a variety of stakeholders – in travel and health.
“Thrive’s strong Brisbane offering coupled with its national footprint, and extensive experience, made them the standout candidate for us to appoint.
“We were also impressed by the standard of Thrive’s operations and processes, with an exceptionally high level communication, reporting and accountability demonstrated by the team”.
Thrive’s group account director and Brisbane lead Frances Browne said: “Our appointment by Allianz Partners is testament to the strong ‘corpsumer’ offering we’re known for at Thrive.
“That is, the way we combine our corporate and consumer PR work.
“Our growing team specialises in campaigns that successfully talk to b2b and b2c audiences, so it’s exciting to add another leading global brand like Allianz Partners into the Thrive Queensland fold.
“We’ll also be tapping into all of our agency’s expertise and contacts across all five of our offices”.
Thrive is the largest, family-owned, female-run independent PR agency in Australasia, with more than 50 staff across Australia and New Zealand.