Val Morgan Digital’s Travel publication, Thrillist Australia, and restaurant booking app TheFork have partnered to create a digital support network for the hospitality industry.
Hosted on Thrillist Australia, Thrillist Serves 2.0 is a platform for hospitality business owners to add their restaurants, cafes, and pubs to the Thrillist Serves directory to help promote their offerings.
The launch comes at a time where the hospitality industry especially needs support following lockdown orders across most of Australia’s states and territories.
The platform seeks to help hospitality business owners promote takeaway menus, sell merchandise and drive bookings if/when they are open for business.
To sweeten the deal, Val Morgan is offering businesses who add themselves to the Thrillist Serves 2.0 platform a chance to win a $50,000 ad package across the Val Morgan Digital network (Thrillist, The Latch, POPSUGAR and Fandom), with content amplified across Val Morgan Outdoor.
Val Morgan’s digital publisher, Amanda Bardas, said: “At the heart and soul of Thrillist is the hospitality industry – restaurants, cafes, pubs, bars, and their staff. It would be a disservice to not use our platform to support the industry and community we couldn’t live without.
“If you own a restaurant or café, or know someone who does, get them onto Thrillist Serves, so we can help link the hospitality industry directly with more customers. Our partnership with TheFork helps bring it all to life and amplify our cause.”
TheFork Australia managing director, Gary Burrows, said: “Over the last week we’ve seen how important it is to continue supporting the hospitality industry. When restrictions are eased, we want all Australians to be dining out at restaurants, but during lockdown periods businesses need help in other ways.
“We’re proud to be partnering with Thrillist Australia to support the launch of Thrillist Serves 2.0. This platform provides an opportunity for the industry to let Aussie diners know exactly what they can do to help restaurants when they need it most.”
