Three Surprising Things You Need To Know About The Metaverse

Three Surprising Things You Need To Know About The Metaverse
SHARE
THIS



How many people really know what the metaverse is all about? We wanted to find out what people are thinking, feeling, and saying about the metaverse, so we deep-dived into Zavy’s social listening tool, Radar – and discovered these three surprising facts.

1) Overall sentiment toward the metaverse is positive

Whether you love it or hate it, you can’t deny that most people don’t mind it. In the past 12 months, the average sentiment around the metaverse, according to Radar, is 80 per cent – a surprisingly high figure. This sentiment data comes from looking at emotions cropping up in more than 6,000 posts and 6,600 mentions. The positive sentiment seems to be driven by a broad general interest in what the metaverse can offer, such as buying virtual property in the metaverse and adopting innovative new technology.

The positive sentiment around the metaverse tells us it’s important to consumers – so it’s a smart idea to stay across evolutions in the metaverse and understand how they could impact your marketing.

Funnily enough, sentiment was at its lowest when Mark Zuckerberg announced Facebook was changing its company to Meta, in a future-forward move committing the entire brand to the metaverse.

2) The dominant emotion around the metaverse is optimism

From looking at Radar, we can see that most people are excited by the future of the metaverse. In the past month, 12 per cent of posts and mentions are optimistic.

A huge amount of optimism hinges on NFTs – which showcase digital ownership over things like art and property in the metaverse world, by using the same blockchain technology as cryptocurrency – most likely due to the immense money-making possibilities they present for creatives and anyone clever enough to jump on the trend.

The NFT for this meme sold for more than $76,000 in cryptocurrency. Another iconic meme, Disaster Girl, sold for $500,000 in the Ethereum cryptocurrency.

No wonder people are getting excited.

But optimism is closely shadowed by fear, with 9% of social posts showing a more nervous outlook. Some of this fear seems to be driven by worry the NFT market will collapse.

3) In the metaverse, you can taste your screen and even feel pain

In case you thought the metaverse was a visual only experience, we’re here to let you know there are also plans to make it tap into other senses as well.

There are plans to augment the metaverse experience through the likes of lickable screens (yes, with your real tongue), VR vests, and specialised gloves – all of which allow you to taste and feel things in the metaverse. Haptic technology simulates touch through vibration or motion. Sensors in haptic devices can replicate sensations of texture, weight, and resistance through different electrical impulses.

H2L Technologies, a metaverse startup in Japan supported by Sony, has created a wristband that can replicate weight, pressure and even pain by sending electrical impulses into your arm muscles.

The growth of haptics and VR means a more convincingly immersive metaverse, where brands might need to think about how their brand ‘feels’ to consumers when they interact with it.

Jumping on this sensory bandwagon, Coke launched a pixel flavoured drink via the metaverse, in the game Fortnite. “Coca-Cola Zero Sugar Byte makes the intangible taste of the pixel tangible,” Oana Vlad, senior director of strategy at Coca-Cola, told CNN Business in an email.

Curious to know what else people are saying about the metaverse? Try a 14-day free trial of our cutting-edge social listening tool, Radar.

 

 

 

Please login with linkedin to comment

Facebook Mark Zuckerberg metaverse zavy

Latest News

Why A Federal Election Is A Treasure Trove Of Data For Strategists & Marketers
  • Opinion

Why A Federal Election Is A Treasure Trove Of Data For Strategists & Marketers

Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely  elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement
  • Marketing

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement

Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]

Get Your Entries In For Best Of The Best Now!
  • Advertising
  • Marketing
  • Media
  • Technology

Get Your Entries In For Best Of The Best Now!

A tidy desk and punctuality aren't enough to win a Best of the Best Award. Not, that we do stress, they'd hurt either.

by B&T Magazine

B&T Magazine
Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation
  • Media

Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation

Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data
  • Media

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data

PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]

BARCELONA, SPAIN - NOVEMBER 27: Barcelona supporters during the UEFA Champions League group F match between FC Barcelona and Borussia Dortmund at Camp Nou on November 27, 2019 in Barcelona, Spain. (Photo by Eric Alonso/MB Media/Getty Images)
  • Media

Optus Sport Becomes Official Aussie Broadcaster Of Spanish LaLiga

Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative
  • Campaigns

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative

In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.

Nikki Van Dijk And Surfing Australia Team Up With Ruffie Rustic Foods To Promote Plant-Based Meals
  • Campaigns

Nikki Van Dijk And Surfing Australia Team Up With Ruffie Rustic Foods To Promote Plant-Based Meals

Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]

Nestlé Australia Launches First Nations Creative Program Tuck In!
  • Campaigns

Nestlé Australia Launches First Nations Creative Program Tuck In!

Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]

British Army’s YouTube And Twitter Accounts Get Hacked By Crypto Scammers
  • Technology

British Army’s YouTube And Twitter Accounts Get Hacked By Crypto Scammers

The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]