Thought leadership isn’t about putting your personal needs first — the purpose is to educate your audience, question the status quo, and become a trusted source for information.
When you think of SEO and Google, Matt Cutts probably comes to mind. And when researching the future of Internet marketing, you’d likely read a post on Jeff Bullas’ blog.
Despite the overwhelming success and instant recognition of many prominent thought leaders, misconceptions about this buzzworthy term still hold many back from realizing its potential.
I regularly hear people say that they don’t have the ego for thought leadership or that they feel it creates an illusion of credibility — and they’re not completely misguided.
Racking up 20,000 Twitter followers doesn’t automatically declare you a thought leader, though many self-proclaimed “thought leaders” would beg to differ, and these are the examples overshadowing its potential.