This Is Flow Doubles Up, Winning Riverina Dairy And Liquefy Health Without Pitch

This Is Flow Doubles Up, Winning Riverina Dairy And Liquefy Health Without Pitch
B&T Magazine
Edited by B&T Magazine



This is Flow has today announced the addition of two new clients, Riverina Dairy and Liquefy Health.

With billings to exceed $3m, both brands come on board without a competitive pitch.

While there is no incumbent for Riverina, Liquefy were with Wavemaker.

“We needed an agency that could think differently to help us bring a new consumer brand to the market. With solid media strategy experience and being well connected, Flow have cleverly leveraged their buying power to exceed our expectations. This is an agency with a fresh approach, while being lean and agile, which has meant there’s more budget for media placement,” said Karen Prebble, marketing manager, Riverina Dairy.

Riverina Dairy produces some of Australia’s best home-grown dairy products, including milk, yoghurt and flavour infused cheeses.  They are an award-winning dairy situated in Albury, in the heart of the Riverina.

Liquefy Health, whose parent company is Pharmacare, are the innovators in health with products such as SUP – innovative supplements, and Go Natural – a great range of healthy and delicious snacks.

Alyse Berriman, general manager & co founder, Liquefy Health said: “Liquefy has always been about thinking like a start-up, acting like an empire, and Flow was really able to deliver on what that means for us. Jimmy and the team are able to think outside the box and deliver results, but the real difference for us is the service level Flow delivers.”

“They truly seek to understand your business and tailor a media and service approach to suit, which for us was all about being innovative, agile and creative. Liquefy has big things ahead of us and we are excited for Flow to be a part of making that happen.”

“Fresh thinking is baked well into our Positive Impact Planning, and it’s no surprise that this approach aligns perfectly with these leading brands that encapsulate the same energy and passion to innovate. Riverina and Liquefy have created amazing products with so much personality, so it makes our job easier helping them stand out in such a competitive shopping landscape. But with their innovation mixed with our fresh thinking (and plenty of taste testing), we’re excited to bring these brands to life across the country,” added Jimmy Hyett, CEO This Is Flow (pictured).

This is Flow will be looking after all planning buying for both accounts.  Liquefy is in market now, and Riverina Dairy is going live in October when they launch their new flavour infused Fetta and Haloumi range, with a full digital strategy and innovative AR.




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