ThinkTV Named Marquee Sponsor Of Australian Effie Awards

ThinkTV Named Marquee Sponsor Of Australian Effie Awards

ThinkTV has been named marquee sponsor of the 2016 Australian Effie Awards. Formed in July 2016, ThinkTV is the research-driven, marketing and technology development company formed by the Seven, Nine and Ten networks and MCN/Foxtel.

Designed to provide the advertising and marketing community with the information they need to get the most value out of today’s multi-platform TV, the brand sees strong alignment with the Australian Effie Awards, which champion marketing effectiveness and ideas that produce outstanding results for brands.

Tony Hale, CEO of The Communications Council, said, “In today’s ever-expanding and fragmented media landscape, it is important that advertisers and marketers analyse and understand the effectiveness of their various campaigns. With marketing effectiveness at its core, ThinkTV is an obvious partnership for the Australian Effie Awards and we are delighted to have them on board.”

Kim Portrate, CEO, ThinkTV, added, “The world of TV has evolved dramatically in recent years, bringing a range of new opportunities to advertisers. It is our goal to ensure they are armed with the information and inspiration they need to use TV effectively to target, connect and engage with audiences.

“With a shared focus on effective marketing, we are proud to be sponsoring the Australian Effie Awards and helping build a culture of effectiveness and accountability in the industry.”

Run by The Communications Council, the Effies are now in their eighth year and continue to receive strong support from agencies and clients. This year sees 92 finalists from 32 agencies progressing to the final stage, with winners announced at an awards dinner on Thursday 8 September at Sydney’s Doltone House, Jones Bay Wharf.




Please login with linkedin to comment

Edge g-star think tv

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]