Sydney Morning Herald Is Most-Read Australian Paper

Sydney Morning Herald Is Most-Read Australian Paper

The Sydney Morning Herald has remained Australia’s most-read news brand, beating out The Age and The Herald Sun by some margin.

Data from Roy Morgan and Think News Brands has shown that the SMH gets almost 50 per cent more readers than The Age.

However, despite 97 per cent of Aussies saying that they engage with news content every month, there has been a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians getting the low-down on goings on.

ThinkNewsBrands general manager Vanessa Lyons said: “The latest Total News readership figures demonstrate how much of a deeply ingrained daily habit news is in the lives of Australians; news has a consistent and enduring appeal for most of the population. The figures underscore the importance of news, particularly during challenging economic times when trustworthy and reliable information is crucial.

Demographically, Total News continues to engage audiences across all age groups including the hard-to-reach under-40s.




Please login with linkedin to comment

ThinkNewsBrand

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]