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Reading: Sydney Morning Herald Is Most-Read Australian Paper
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B&T > Media > Sydney Morning Herald Is Most-Read Australian Paper
Media

Sydney Morning Herald Is Most-Read Australian Paper

Staff Writers
Published on: 27th February 2023 at 6:34 AM
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The Sydney Morning Herald has remained Australia’s most-read news brand, beating out The Age and The Herald Sun by some margin.

Data from Roy Morgan and Think News Brands has shown that the SMH gets almost 50 per cent more readers than The Age.

However, despite 97 per cent of Aussies saying that they engage with news content every month, there has been a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians getting the low-down on goings on.

ThinkNewsBrands general manager Vanessa Lyons said: “The latest Total News readership figures demonstrate how much of a deeply ingrained daily habit news is in the lives of Australians; news has a consistent and enduring appeal for most of the population. The figures underscore the importance of news, particularly during challenging economic times when trustworthy and reliable information is crucial.

Demographically, Total News continues to engage audiences across all age groups including the hard-to-reach under-40s.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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