The Sydney Morning Herald has remained Australia’s most-read news brand, beating out The Age and The Herald Sun by some margin.
Data from Roy Morgan and Think News Brands has shown that the SMH gets almost 50 per cent more readers than The Age.
However, despite 97 per cent of Aussies saying that they engage with news content every month, there has been a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians getting the low-down on goings on.
ThinkNewsBrands general manager Vanessa Lyons said: “The latest Total News readership figures demonstrate how much of a deeply ingrained daily habit news is in the lives of Australians; news has a consistent and enduring appeal for most of the population. The figures underscore the importance of news, particularly during challenging economic times when trustworthy and reliable information is crucial.
Demographically, Total News continues to engage audiences across all age groups including the hard-to-reach under-40s.
