Thinkerbell Reprises Classic Jingle In New Campaign For Sorbent

Thinkerbell Reprises Classic Jingle In New Campaign For Sorbent

Australian toilet paper brand Sorbent has launched its latest advertising campaign ‘Our Favourite Down Under’ with creative agency Thinkerbell.

You can check out the new spot here.

Margie Reid, Thinkerbell’s managing partner commented: “Sorbent is a classic Australian brand with a history of memorable advertising. Sorbent’s quest for the perfect toilet experience was something we wanted to pay homage to in this latest campaign. Hopefully, we’ll be reigniting plenty of latent distinctive brand cues, giving people a smile in the process.”

Thinkerbell’s chief creative tinker, Ben Couzens said: “Sorbent is a feel-good brand that, well, makes your bum feel good. So, it really deserves a simple feel-good campaign to match. We’ve purposefully stayed close to the style of advertising that has helped make Sorbent such a household name.”

Angela Thorpe marketing manager at Sorbent said: “Thinkerbell has been a brilliant partner to work with, the team helped us to deliver Sorbent’s inner magic, and we love the result. The creative delivers the brand DNA in a fresh contemporary manner which will engage and delight our consumers, as will our new thick and soft Sorbent.”


Client: Asaelo Care

Agency: Thinkerbell

Production: Otto Empire

Media: OMD

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