Indie agency Thinkerbell has continued on with its impressive new business wins, today announcing it had snared a creative contract with Victoria Police after a competitive pitch.

The exact details and spectrum of the work isn’t entirely clear, however appears to relate to the promotion of a new Police initiative that allows members of the public to report non-urgent crimes 24/7.

Thinkerbell released a brief statement on the win, via its co-founder Adam Ferrier, to media. Read it in full below:

Thinkerbell is pleased to announce it has been appointed by Victoria Police to work in partnership on a creative campaign for the Police Assistance Line and Online Reporting after an extensive competitive pitch.

These new additional services will allow members of the public to report non-urgent crimes and events to police anytime, from anywhere.

Margie Reid, managing partner of Thinkerbell said, “We’re incredibly honoured to be working on a project that will change the way Victorians report non-urgent crimes and events to Victoria Police.
Like with all of our clients, we’re excited to bring our mixture of marketing science and hardcore creativity to the fore.”

The appointment is immediate.