Thinkerbell has launched a campaign for cosmetics range Sukin, in an incredibly short press release.
So short in fact, it was only one line of text and two images.
The campaign’s tagline ‘It’s what we leave out that makes us special’, might have something to do with the very thin release.
Speaking to B&T, Thinkerbell co-founder Adam Ferrier said: “The idea of this part of the campaign is to highlight the ‘Sukin no list’ and focus on the fact that it’s what we leave out that makes Sukin so special.
“Hence everything in this idea is very very stripped back. Including this press release.”
Check out the campaign’s spot below:
Thinkerbell was appointed as the agency of record for Australian natural skin care brand Sukin in March.
At the time, Ferrier said: “Sukin has a very clear proposition in the marketplace.
“We are looking forward to helping unleash Sukin’s inner-magic in a rather unexpected way.”