Thinkerbell Unleashes The Lions In Latest Work For B&D

Thinkerbell Unleashes The Lions In Latest Work For B&D

B&D Group have launched their new brand platform and brand campaign work with recently appointed creative agency, Thinkerbell.

Part of the DuluxGroup, B&D Group is the leading Australian garage door manufacturer with over 60 years of innovation. The new work helps cement B&D’s position in the market as the safest choice when it comes to protecting your home, highlighting the fact that most garage doors don’t actually lock when they are shut.

The work highlights B&D’s innovative auto-lock function and features a Lion playing the role as the alternative people will need to protect their home if they don’t have a B&D door.

Therese Winterburn, marketing and innovation director at B&D Group said, “It’s been a pleasure to work with Thinkerbell on this work. It’s clear, cuts through, is memorable and testing shows it’s resonating with people.”

The work will roll-out across TV, online video and digital channels along with dealer supported assets.

 




Please login with linkedin to comment

Ad campaigns BD Thinkerbell

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]