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Reading: Thinkerbell Unleashes The Lions In Latest Work For B&D
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B&T > Media > Thinkerbell Unleashes The Lions In Latest Work For B&D
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Thinkerbell Unleashes The Lions In Latest Work For B&D

Staff Writers
Published on: 11th November 2020 at 8:21 AM
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B&D Group have launched their new brand platform and brand campaign work with recently appointed creative agency, Thinkerbell.

Part of the DuluxGroup, B&D Group is the leading Australian garage door manufacturer with over 60 years of innovation. The new work helps cement B&D’s position in the market as the safest choice when it comes to protecting your home, highlighting the fact that most garage doors don’t actually lock when they are shut.

The work highlights B&D’s innovative auto-lock function and features a Lion playing the role as the alternative people will need to protect their home if they don’t have a B&D door.

Therese Winterburn, marketing and innovation director at B&D Group said, “It’s been a pleasure to work with Thinkerbell on this work. It’s clear, cuts through, is memorable and testing shows it’s resonating with people.”

The work will roll-out across TV, online video and digital channels along with dealer supported assets.

 

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TAGGED: Ad campaigns, BD, Thinkerbell
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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