In what’s believed to be a world first, Thinkerbell has worked with Google Maps to help make it easier for boat owners to get on the water this summer.
The development of “Ramp Rater”, in collaboration with Google Australia, brings coverage of boat ramps to Google Street View and 360˚ and enables boat owners to pre-prepare and ultimately navigate their way safely down the boat ramp.
Working with a Street View Trusted Professional, Thinkerbell has added detailed new imagery to Google Maps, clearly visualising the boat ramp for drivers. In addition to this, Thinkerbell were able to stamp the ramp photographs with an NRMA Insurance rating of difficulty, helping boat owners know what they were in for before getting to a specific ramp.
Boating content creator, Jack Murphy ‘The Captain’ has been engaged to capture original boat ramp imagery from around Australia. Working with NRMA Insurance, Thinkerbell is in the process of rating boat ramps throughout Australia, with ‘Ramp Rater’ having already rolled out across 44 ramps. The technology also allows NRMA Insurance to help provide utility in other areas of Google Maps such as caravan parks, bike trails, 4WD tracks and other areas where help is needed.
Thinkerbell’s national chief creative tinker, Jim Ingram, said: “We decided to improve boat ramp coverage within Google Street View. Reversing a boat down the ramp can be a daunting experience, which could go wrong at any time. With a little bit of preparation, and the added advantage of ‘Ramp Rater’, boat owners can rest assured knowing that they’re covered for every boat ramp in Australia.”
‘Ramp Rater’ forms part of NRMA Insurance’s first-ever boat campaign, aimed at encouraging Australians to protect their vessels both on and off the water, anywhere in Australia.
Outdoor clothing brand The North Face is being hailed for one of the marketing stunts of 2023 that has since gone on to rack up a staggering 16 million views online. It all kicked off when American tourist Jennifer Jensen was hiking in New Zealand’s Queenstown region for her 30th birthday and proceeded to get […]
NRMA Insurance has launched the second instalment of the ‘Until Then’ campaign with Bear Meets Eagle On Fire (BMEOF). The integrated campaign – spanning TV, cinema, radio, social and OOH – builds off the brand platform launched last year and continues to add fresh meaning and resonance to ‘HELP’ by defining it as a promise […]
The campaigns keep rolling in from Apple. Hot on the heels of its Christmas work that just dropped (get teary again watching it HERE) came another directed by none other than Taika Waititi. Now everyone’s favourite tech firm is back spruiking the merits of the new iPhone 15’s camera with its Portrait Mode and how […]