THINKERBELL Lands OMD’s Margie Reid As New Managing Partner

THINKERBELL Lands OMD’s Margie Reid As New Managing Partner

Independent agency THINKERBELL has announced the appointment of Margie Reid to the team as managing partner.  Reid will be joining THINKERBELL on January 8th, following a 11-year stint at media agency OMD, including the last few years as managing director.

“I’m pleased to be joining the THINKERBELL team and look forward to practicing a little measured magic for our clients”, said Reid. “We’ve been talking for a while and I guess what made the decision to join them an easy one was their focus on bringing together the very best of marketing sciences and brilliant creative minds.”

“What I’ll be bringing to the party is a broad understanding of the marketing and media landscape, strong management skills, and perhaps upweighting the ‘measured’ component of the ‘measured magic’ proposition,” she said.

THINKERBELL very publically announced they were looking for a managing director type person two months ago.

“We were inundated with people interested in the position,” said Creative Partner Jim Ingram. “However, Margie was the very first person we met, and we instantly knew she was our person.  Margie brings with her a proven track record of leading a happy agency to business success, as well as sharing the same sense of wonder and excitement about the possibilities of THINKERBELL.”

“Adam Ferrier, strategy partner added, “Margie radiates integrity, and a strong sense of self – valuable qualities in an increasingly complex and complicated business landscape.  In Margie we have someone we totally believe in, and we think our clients will too.  Margie will be joining as an equity partner in the agency, and along with PwC’s minority investment, we’re very excited about the people we have on board making our agency a success.”

Some of Reid’s more recent career highlights include; winning the Coles Group and Target accounts, retaining Village Roadshow and winning MFA’s for brands such as Mazda, Red Cross Blood Service and Roadshow Films.

 




Please login with linkedin to comment

Adam Ferrier margie reid OMD Thinkerbell

Latest News

QMS Helps Brands Shine With Pride For Sydney’s Mardi Gras Festival
  • Campaigns

QMS Helps Brands Shine With Pride For Sydney’s Mardi Gras Festival

With the iconic Sydney Gay and Lesbian Mardi Gras Festival dazzling the Harbour City in recent weeks, QMS is embracing the colour, creativity and pride of Mardi Gras with a strong collection of advertisers for the annual celebration of love, equality and inclusion. QMS’ world-leading City of Sydney digital street furniture network is proudly showcasing […]

The Pistol Locks & Loads New Leadership Team
  • Advertising

The Pistol Locks & Loads New Leadership Team

Digital solutions agency, The Pistol, has announced the appointment of marketing executive Ashley Grey as one of two new Group Account Directors, along with the promotion of long-standing senior staffers, Yulia Edirisinghe and Julia Lake, as it significantly bolsters its senior leadership team. Lead image: L-R Yulia Edirisinghe, Ashley Grey, Julia Lake Grey brings nearly […]

In A League Of Its Own: NRL Season Kicks Off On Nine This Weekend
  • Media

In A League Of Its Own: NRL Season Kicks Off On Nine This Weekend

NRL on Nine is in a league of its own. With the 2024 Telstra NRL Premiership season kicking off this weekend, brands have more league to leverage across Nine’s unrivalled Total TV, Total Audio and Total Publishing assets than ever before. With more than 145 games free and live for all Australians on the 9Network […]

DoubleVerify Launches Pre-Bid ‘Made for Advertising’ Tiered Categories For Elevated Brand Suitability
  • Advertising

DoubleVerify Launches Pre-Bid ‘Made for Advertising’ Tiered Categories For Elevated Brand Suitability

DoubleVerify has unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV’s existing post-bid offering and provides advertisers with a full spectrum solution to maximise ad effectiveness throughout the […]

Havas Wins Viatris & Uniting Property Services In Competitive Pitches
  • Advertising

Havas Wins Viatris & Uniting Property Services In Competitive Pitches

Havas Media Network has been appointed media agency of record for global pharmaceutical company Viatris and Uniting Property Services. Lead image: Virginia Hyland CEO Havas Media Network. The remits for both brands cover media strategy, planning, buying, digital performance and search, with Viatris also including retail marketing. A best-in-class global healthcare company, Viatris’ mission is […]

Fictious police desk with crime case records containing gun, blank photos, crime scene information sheet, cd roms, magnifying glass, keys, mobile phone, bullet shell and police reports.
  • Advertising

Crime Pays: Global-First IAB Australia & Neuro-Insight Proves Effectiveness Of True Crime Podcast Advertising

A global-first neuroscience research study has found that True Crime podcast content delivers advertisers’ engagement and memorability at levels known to be effective in influencing consumer decisions and changing behaviour. The Crime Pays: Guide to Understanding True Crime Podcast Audiences and Advertising Opportunities report from IAB Australia and Neuro-Insight, the world’s preeminent neuro-marketing and neuro-analytics […]

Spotlight On Sponsors: Melbourne FC Rocked By Off-Field Scandals But Partnership Portfolio Remains Solid
  • Marketing

Spotlight On Sponsors: Melbourne FC Rocked By Off-Field Scandals But Partnership Portfolio Remains Solid

It’s been a rocky few weeks inside Melbourne FC, with star Demon Joel Smith facing drug trafficking or attempted drug trafficking allegations just a week out from the season’s kick-off. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season. Despite a […]

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster
  • Campaigns

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster

This International Women’s Day, CARE Australia will celebrate women as global change-makers amid increasingly frequent conflicts and climate-related crises, with Ashleigh Streeter-Jones, Natalie Kyriacou OAM, and Justine Cullen spearheading the initiative as ambassadors. Lead image: Ashleigh Streeter-Jones In its third consecutive year, the ambassadors will champion CARE Australia’s Her Circle initiative, which recognises that: when […]