B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Thinkerbell & AccorHotels Give Aussie Town A Wintervention In Latest Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Thinkerbell & AccorHotels Give Aussie Town A Wintervention In Latest Campaign
Campaigns

Thinkerbell & AccorHotels Give Aussie Town A Wintervention In Latest Campaign

Staff Writers
Published on: 11th June 2019 at 9:11 AM
Staff Writers
Share
2 Min Read
SHARE

Winter sucks. It’s cold, it’s rainy and life slows down around you as people go into hibernation. So, on the eve of Winter, AccorHotels surprised some very deserving people with a once in a lifetime opportunity.

In an Aussie version of an Oprah Winfrey giveaway, AccorHotels surprised the whole town of Waratah, Tasmania. One of Australia’s coldest towns. Residents were expecting that only a few people who had registered would receive a Wintervention trip.

As they gathered in front of the cameras, it was revealed that everyone would receive a weekend in the Gold Coast from AccorHotels – if they were prepared to leave immediately.

Flying on a private plane and checking-in to the Novotel Surfers Paradise was just the beginning for the people of Waratah. From sunset swims to roller coasters, jet boats and dolphin shows to indoor sky diving, the Waratahnians supercharged the first weekend of Winter.

Accor VP of marketing, guest experience and communications pacific Bridie Commerford said: “Exploring Australia is the best way to get out of a winter slump – from sport to shopping, bars to beaches, we have it all. We were delighted to surprise Waratah residents with such a unique opportunity.

“They soaked up the sun and enjoyed some fantastic activities on the Gold Coast, staying at Novotel Surfers Paradise.”

The activation kicks off the AccorHotels Wintervention campaign which will run across multiple channels until September.

Thinkerbell chief creative tinker Jim Ingram said: “Pulling off a surprise party is pretty tricky, pulling off a surprise interstate holiday, for an entire town, on live breakfast TV is mind-bending and a testament to all involved.

“We’re incredibly proud to have delivered such a great experience for some very deserving Waratahnians.”

The idea has already reached over seventeen million in earned media.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: accorhotels, Thinkerbell
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?