Thinkerbell & AccorHotels Give Aussie Town A Wintervention In Latest Campaign

Thinkerbell & AccorHotels Give Aussie Town A Wintervention In Latest Campaign
SHARE
THIS



Winter sucks. It’s cold, it’s rainy and life slows down around you as people go into hibernation. So, on the eve of Winter, AccorHotels surprised some very deserving people with a once in a lifetime opportunity.

In an Aussie version of an Oprah Winfrey giveaway, AccorHotels surprised the whole town of Waratah, Tasmania. One of Australia’s coldest towns. Residents were expecting that only a few people who had registered would receive a Wintervention trip.

As they gathered in front of the cameras, it was revealed that everyone would receive a weekend in the Gold Coast from AccorHotels – if they were prepared to leave immediately.

Flying on a private plane and checking-in to the Novotel Surfers Paradise was just the beginning for the people of Waratah. From sunset swims to roller coasters, jet boats and dolphin shows to indoor sky diving, the Waratahnians supercharged the first weekend of Winter.

Accor VP of marketing, guest experience and communications pacific Bridie Commerford said: “Exploring Australia is the best way to get out of a winter slump – from sport to shopping, bars to beaches, we have it all. We were delighted to surprise Waratah residents with such a unique opportunity.

“They soaked up the sun and enjoyed some fantastic activities on the Gold Coast, staying at Novotel Surfers Paradise.”

The activation kicks off the AccorHotels Wintervention campaign which will run across multiple channels until September.

Thinkerbell chief creative tinker Jim Ingram said: “Pulling off a surprise party is pretty tricky, pulling off a surprise interstate holiday, for an entire town, on live breakfast TV is mind-bending and a testament to all involved.

“We’re incredibly proud to have delivered such a great experience for some very deserving Waratahnians.”

The idea has already reached over seventeen million in earned media.

 

Please login with linkedin to comment

accorhotels Thinkerbell

Latest News

HEADS UP: Entries For B&T’s Best Of The Best Awards Close This Week!
  • Advertising
  • Marketing
  • Media
  • Technology

HEADS UP: Entries For B&T’s Best Of The Best Awards Close This Week!

Okay, people. It’s time to take us seriously when we say that entries for B&T’s Best of the Best awards close this Friday! The day we’ve been warning you about for weeks is here, and it’s time to get your act together. Head on over HERE and start your submission. On-time entries for Best of the Best will be […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]