B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Things Get Wild At TMA Class Of 2023 Ripplefest Event
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Things Get Wild At TMA Class Of 2023 Ripplefest Event
Marketing

Things Get Wild At TMA Class Of 2023 Ripplefest Event

Staff Writers
Published on: 17th November 2023 at 8:45 AM
Edited by Staff Writers
Share
2 Min Read
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • 019A2656 copy
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
  • SYDNEY, AUSTRALIA, NOVEMBER 15, 2023.  Photographer: Adam Yip
SHARE

Marketing luminaries from around the country gathered at Sydney venue Fortress on Wednesday night to celebrate the latest The Marketing Academy cohort of scholars as they graduated from their year-long leadership program.

The event, run by the graduating class, was billed as ‘Ripplefest’ and featured a range of initiatives, designed to have an ongoing impact on the Australian marketing industry.

One of these initiatives was the unveiling of a super premium ‘marketing adjacent’ whiskey, ‘infused with a Huon Pine wall clock stolen from Mark Ritson’s home office’. “We’re using it to bribe Australia’s top marketers to do more mentoring,” says 2023 scholar and Director of Marketing at Mona, Robbie Brammall. “Each bottle comes with two glasses and recipients must pledge to never drink it alone, but instead always share it over a conversation with the next generation. Don’t tell Ritson about the clock”.

Another highlight of the Ripplefest event was the launch of a dubious new book of leadership wisdom, titled: ‘The Little Book of Massive Fuckups’, which features glorious stories of failure from high-profile Australian leaders. The book includes ‘fuckups’ from Australian Men’s Test Cricket captain Pat Cummins, leading CMOs and 2023 Scholars.

“We actually learn more from our failures than our triumphs, so we gathered up all that horrific wisdom and published it in a book with a sweary title,” said senior VP global marketing at Lyre’s Spirit Co, Kristy Bloomfield.

The event finished with the entire 2023 cohort being accidentally let into the raucous ARIA’s after-party, as security mistook their Ripplefest lanyards for VIP party passes. “In our defence, we didn’t know it was a private party, “ said scholar and client services director at BMF, Edward Hughes.

Today is the final day of nominations for the 2024 The Marketing Academy scholarship program.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Marketing Academy
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?