“They’re Messing With Our Childhoods!” Kellogg’s Updates Sam Toucan After 60 Years & Fruit Loop Fans Are Furious

“They’re Messing With Our Childhoods!” Kellogg’s Updates Sam Toucan After 60 Years & Fruit Loop Fans Are Furious
SHARE
THIS



As anyone who’s had the pleasure of arguably the world’s most sugary breakfast cereal, Fruit Loops, would know every pack comes adorned with its famed feathery mascot, Sam Toucan.

The bird’s adorned the box of the kid’s cereal since its inception back in 1963 and, to its credit, has never been updated – until now!

Kellogg’s in the US has just unveiled a new and updated Sam and fans are far from happy. Check out the new-look Sam below:

Sam is part of a flotilla of Kellogg’s’ much-loved mascots – strangely all-male – that includes Coco the Monkey, Frostie the Lion and, of course, Rice Bubbles’ Snap, Crackle and Pop.

The new-look Sam is a flat, 2D artwork – with a very psychedelic beak – that is used by many animators in kid’s cartoons these days.

However, it appears Australians may be spared the new-look toucan. A spokesperson telling B&T: “Kellogg divisions around the world use different packaging and designs that best suit our individual markets. We currently don’t have a redesign planned for the Australian Froot Loops.”

And, judging by the social media feedback, many people aren’t happy about having an iconic image of their childhoods messed with.

“Why does it have a human mouth and then also, to the side, a beak (that I guess won’t even open, so is it actually a horn, maybe?)?” one person wrote on Instagram. Another used the hashtag “Not My Toucan Sam.” Others just simply wrote “No.”

“Nobody wants it,” said another. “Change it back. Change it back,” another penned to Instagram. “I do not approve,” said another.

Another added: “The colours are too harsh and clashing. You trying to hurt people’s retinas Kellogg’s?”

“I can’t, won’t and don’t support this,” another wrote. “This is why I eat Fruity Pebbles,” another chimed in.

Check out some more of the social media hysteria below:

 

 

 

 

 

Please login with linkedin to comment

Fruit Loops Kellogg's Australia Sam Toucan

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]