2 December, 2020

These Are The Most Engaging Christmas Ads Of 2020

Edited by B&T Magazine

Disney’s ‘From Our Family To Yours’ is the most moving Australian Christmas ad of 2020, based on new research from ad platform Unruly.

At the top of Unruly’s Australian Christmas tree is Disney’s animated ad, which tells the heart-warming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during the festive season.

Altogether 43.6 per cent of Australians who watched the ad had an intense positive emotional response to the content, making it 118 per cent more moving than the average Australian ad, according to Unruly’s content testing tool, UnrulyEQ.

That put it just ahead of Coca-Cola’s Christmas campaign, directed by Oscar winner Taika Waititi. The two-and-a-half minute ad, which follows the story of a dad trying to deliver his daughter’s letter to Santa against all the odds, generated an intense emotional response from 43.4 per cent of Australian viewers.

Big W’s ‘Bring On Christmas’ is third, with Toys “R” Us’ ‘Make It A Christmas To Remember’ in fourth. Ads from The Australian Post, Ferrero Rocher and Coles finished fifth, sixth and seventh, respectively.

Other ads to make it into the top 10 include Woolworths, St George Bank and David Jones. Ads from brands such as Aldi, Myer and Target Australia failed to make the top 10.