Disney’s ‘From Our Family To Yours’ is the most moving Australian Christmas ad of 2020, based on new research from ad platform Unruly.
At the top of Unruly’s Australian Christmas tree is Disney’s animated ad, which tells the heart-warming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during the festive season.
Altogether 43.6 per cent of Australians who watched the ad had an intense positive emotional response to the content, making it 118 per cent more moving than the average Australian ad, according to Unruly’s content testing tool, UnrulyEQ.
That put it just ahead of Coca-Cola’s Christmas campaign, directed by Oscar winner Taika Waititi. The two-and-a-half minute ad, which follows the story of a dad trying to deliver his daughter’s letter to Santa against all the odds, generated an intense emotional response from 43.4 per cent of Australian viewers.
Big W’s ‘Bring On Christmas’ is third, with Toys “R” Us’ ‘Make It A Christmas To Remember’ in fourth. Ads from The Australian Post, Ferrero Rocher and Coles finished fifth, sixth and seventh, respectively.
Other ads to make it into the top 10 include Woolworths, St George Bank and David Jones. Ads from brands such as Aldi, Myer and Target Australia failed to make the top 10.
Most Emotionally Engaging Australian Christmas Ads Of 2020
Disney, From Our Family To Yours (43.6 per cent)
Coca-Cola, Christmas commercial (43.4 per cent)
Big W, Bring On Christmas (43.1 per cent)
https://www.youtube.com/watch?v=IrBbSxzmzGY&feature=youtu.be
Toys “R” Us, Make it a Christmas to Remember (37 per cent)
The Australian Post, Spread The Merry (33.9 per cent)
https://www.youtube.com/watch?v=LxL7kcoRQ04&feature=youtu.be
Ferrero Rocher, Say It With Gold (33.3 per cent)
https://www.youtube.com/watch?v=788D9fY01KY&feature=emb_logo
Coles, Coles Christmas (33 per cent)
https://www.youtube.com/watch?v=QWLWBAes_rU&feature=youtu.be
Woolworths, Sharing The Spirit Of Christmas (32.3 per cent)
St George Bank, Christmas For The Road (31.5 per cent)
https://www.youtube.com/watch?v=-dxknJtIoEk&feature=youtu.be
David Jones, The Home Of Christmas For 182 Years (29.3 per cent)
Featured image source: YouTube/Disney UK
