The White House has joined Snapchat to give millennials a behind-the-scene glimpse of the Administration just in time for President Obama’s State of the Union on Tuesday.
According to Snapchat, there are over 100 million daily active Snapchatters and more than 60 per cent of people aged 13 to 24 in the US are Snapchat users.
Joshua Miller, director of product management, said in a blog post “At the White House, our digital strategy centers around meeting people where they are. This decentralized approach, in response to the proliferation of social media, aims to provide the American people with a multitude of ways to engage with their government.
“In light of the number of Americans who use the service to consume news and share with their friends, the White House is joining Snapchat to engage this broad cross-section of the population in new and creative ways. Tomorrow, our Official Story will take you behind the scenes of the White House’s State of the Union preparations, with footage and angles you won’t find anywhere else.”
A White House official told Buzzfeed, “With Snapchat as with other social accounts, we’ll be fully compliant with PRA requirements, saving and preserving snaps for archives. Occasionally that content may find its way onto other platforms, but you shouldn’t expect all of the Snapchat content to live somewhere on our website.”
President Obama the first sitting president with a Twitter account and a Facebook page, this will be the first time that the State of the Union will be available to stream on-demand.
We’re live on @Snapchat! Go behind the scenes with us before @POTUS‘s final #SOTU → https://t.co/30yV2lgQK9pic.twitter.com/YXZHJITZpT
— The White House (@WhiteHouse) January 11, 2016
Missed our first snap? Add “WhiteHouse” on @Snapchat for a behind-the-scenes look at @POTUS‘s final #SOTU. pic.twitter.com/xt1GcPuAe8
— The White House (@WhiteHouse) January 11, 2016
