The Trade Desk today announced the appointment of James Bayes as the company’s general manager of Australia and New Zealand.
Bayes will report to Mitch Waters, senior vice president for South East Asia Australia and New Zealand. Based in the Sydney office, Bayes will lead the company in ANZ, with a particular focus on deepening partnerships with broadcasters and growing revenue in connected television.
Bayes brings nearly twenty years of experience in senior digital, sales leadership, integration and media agency roles in Australia, United Kingdom and the United States. He joins The Trade Desk from Seven Network, one of Australia’s largest integrated media companies, where he led all aspects of the company’s digital commercial operations. Bayes has been at the forefront of data-driven addressable TV in Australia and brings a wealth of hands-on experience in the rapid transformation of the local broadcast industry and IP-delivered video.
“James is the right leader to drive the next phase of growth in Australia and New Zealand for The Trade Desk,” said The Trade Desk SVP Mitch Waters.
“TV is being redefined in real-time and we believe James is perfectly placed to help shape a future where both broadcasters and advertisers win. His background will help build deeper links with broadcasters and publishers, while triggering excitement with our customers with what we can deliver together.”
Bayes added: “Having worked side-by-side for a number of years, I am delighted to join The Trade Desk at this transformational time for the industry in Australia and New Zealand.
“It is exciting to be joining a company at the forefront of data-driven advertising, which has a vision, roadmap and commitment to improve the advertising ecosystem and create lasting advantage for our partners.”
